At the same time, among the survey participants, almost half (48%) live in a region where the average duration of
daylight in winter is less than 8 hours, 27% – in a regionIt is noteworthy that when where it is 8 hours or more. For 21%, the day lasts from 4 to 6
hours during the cold period, and for 4% – less than 4 hours.
According to SBER EAPTEKA sales statisticsIt is noteworthy that when
in 2024 to 2023, vitamin D was most often purchased in Vladivostok (+67%), Yakutsk (+32%), Irkutsk (+23%),
Khabarovsk (+19%), Novorossiysk (+17%), Kaliningrad (+11%), Norilsk (+9%), Vologda (+3%), Tomsk and Chita
(+2%), Nizhnevartovsk (+1%). At the same time, the peak of demand in both 2023 and 2024 was recorded in November-December.
Among the symptoms of sunlight deficiency, 35% noted increased sleepiness and apathyIt is noteworthy that when
31% named a worsening mood and nervousness, 15% – decreased pe rformance and energy deficiency, 11% – problems
with immunity and a predisposition to frequent colds in winter, 5% notice a decrease in visual acuity, 3% –
concentration and attention.
Almost half (49%) admit a connection between the guam business email list deterioration of general health in winter and vitamin D deficiency,
22% link it directly, and 9% have already been diagnosed with vitamin D deficiency. Every fifth (20%) does not see a
dependence of one on the other.
As a preventive measure in winter, 31% take vitamin D or dietary supplements containing it. 24% try to spend more
time outdoors, walk and play sports, 13% add more sources of vitamin D to their diet, 11% eat berries, mushrooms and
vegetables, 9% choose seafood, cheeses, tofu, 5% drink fresh juices and juices, another 5% go to countries with a hot
climate in winter, and finally, 2% limit themselves to using artificial light sources – solariums, light therapy.
It is noteworthy that when outside in winter, the majority (91%)
do not use sun protection measures, 4% use cream practice emotional intelligence with SPF even in the cold period, 3% protect their skin from ultraviolet radiation with clothing, 2% try not to go out in the sun when it is present.
According to Natalia Bolotova, a pharmacist and head of the SBER EAPTEKA pharmacy, in conditions of a limited number of sunny days, it is important to provide the body with the necessary substances.
Natalia Bolotova, pharmacist and head of the SBER EAPTEKA pharmacy : It is noteworthy that when
“The unique properties of vitamin D and its impact on the body are difficult to overestimate
– it helps improve the functioning of the body’s protective immune properties, strengthen
bones and absorb calcium, and is also involved in a number of other important processes. At
the same time, its deficiency can critically affect health and lead to negative consequences,
including memory impairment, cardiovascular disorders, weakening of bones, and others.
However, vitamin D is not the only “sunny” vitamin. The number of useful substances that
the body may lack due to a deficiency of ultraviolet radiation in winter also includes:
vitamin A – reduces cholesterol levels, supports immunity, vitamin K – strengthens bone
tissue and the cardiovascular system, B 12 – helps protect nerve cells, prevent anemia, zinc –
affects the thyroid gland, stimulates the production of essential hormones, boron – effectively
prevents osteoporosis, is responsible for joint health, which is especially important during
icy conditions and increased injuries in winter, and finally, magnesium – affects mental health and helps in the production of three hundred enzymes. Working together, these useful
substances can provide effective protection to the body in winter and replenish deficiencies . “
At the same time, according to the pharmacist, it uae phone number is as important to protect the skin from ultraviolet radiation in winter as it is to replenish its deficiency. Ultraviolet rays are active throughout the year, and when reflected from ice or snow, their harmful effect on the skin only worsens. It is noteworthy that when Therefore, when going outside in winter, it is important to use a cream with SPF to protect the skin.
The survey by the media holding Rambler&Co and SBER EAPTEKA was conducted from January 17 to 23, 2025, and involved 115,831 people, of whom 47% were women and 53% were men.
60% live in the Central Federal District, 13% in the Northwestern, 9% in the Volga, 4% in the Southern, 14% in other districts of the Russian Federation.