The main goal of any advertising campaign is to attract as many targeted requests as possible. In the case of real estate, these are calls and messages from potential buyers. It is necessary to respond quickly to requests, be in touch during working hours, call back missed calls, communicate Interruption of advertising campaigns politely and be able to interest the client. In the case of non-targeted requests, it is necessary to make timely disputes of such calls (arbitration) – this will allow the developer to pay only for high-quality leads.
Mistake 13. Ignoring reviews and comments
It is important to check your residential complex pages on each platform at least once a week and respond to reviews in a timely manner. When dealing with negative comments, you telegram number list need to distinguish whether the review came from a real user or whether these are dishonest methods of competitors. In the case of Interruption of advertising campaigns a real review, be polite and open, demonstrating your willingness to solve the problem. If you suspect that a negative review is ordered, contact your personal manager of the platform. Such a comment will undergo additional moderation and may be deleted.
There are cases when developers, wanting to save money when placing classifieds, upload ads until they reach the minimum number of target calls. And then restart the advertising campaign the following month. A pause in placement can reduce the number of leads in the future. You should not completely stop the advertising campaign – it is better to switch to more economical tariffs and rates, but continue to upload ads.
Error 15. Incorrect traffic analysis from sites Interruption of advertising campaigns
To evaluate the success of an advertising campaign, regularly these addresses never open monitor the statistics of placements, the number of target requests, the costs of placing and promoting lots, the conversion from a call to a deal, and much more. Some statistics are displayed in personal accounts on classifieds, but for more in-depth analytics, it is better to use the services Smartis, Roistat, Calltouch.
Checklist Interruption of advertising campaigns
Based on these mistakes, we have compiled a checklist of 15 recommendations that will help make classified ads more effective:
- Keep your prices competitive.
- Highlight promotions and special conditions.
- Create quality visual content.
- Write a detailed description of the object.
- Use hashtags and keywords.
- Update information about the LCD regularly.
- Download all available lots.
- Check that feeds are uploaded correctly.
- Be located on multiple sites.
- Communicate Interruption of business sale lead advertising campaigns with site managers regularly.
- Control tariffs and rates in the advertising account.
- Work with incoming leads efficiently.
- Track reviews and comments.
- Maintain continuity of advertising campaigns.
- Conduct traffic and conversion analysis.