When your primary goal is to just advertise and not get users to download the app, this can be a good option.
This alternative will optimize ads for app interaction, generating engagement, and subsequently, greater reach.
Interaction with the mobile application
Exactly like the previous oman telegram data item, but for mobile devices.
Offer Claims
This option is mainly used for promotions and offers .
Contests, discounts and sales can be excellent options for this alternative, as they have a limited lifespan for the advertiser.
Responses to events
This type of ad is used to invite users to goal 2: internet marketing to cultivate brand loyalists a specific event: it could be a party, a show, the opening of a company, etc. In short, anything that has a date and time to happen.
Video views
Video ads serve to optimize the saudi phone number reach of publications in this type of media, and generally have branding and brand interaction objectives.
Lead generation
This type of ad aims to increase the lead base, i.e., permanent contacts. It is usually accompanied by calls to action such as “sign up” or “unsubscribe.”
11. Advertising on Instagram
With the recent acquisition of Instagram by the world’s largest social network, there is also the option of linking ads to the mobile app.
However, it does not work for installations and interactions with desktop applications, likes on pages, among others.
It’s easy to find out if there’s a certain type of ad that can be used on Instagram. To do this, when selecting your objective, simply hover over the objective name and see if the message “New: Create Instagram Ads” appears.
12. Tips for using Power Editor
Some basic tips can help you when using this platform.
- Make sure you have access to a user’s ad account . If you don’t have access to Power Editor, ask the account admin for settings, go to the ad account tab, and then add a person.
- Facebook Ads payment options are Visa and Mastercard.
- You can manage more than one ad account and switch between them each time you use Power Editor.
- Make sure you set the correct time zone , otherwise this may cause problems when scheduling an ad.
- Don’t forget to select your preferred currency to pay for ads on the platform. In the end, you don’t want to have to convert every time you advertise.
- Facebook Power Editor also has an option to customize your reports. Don’t forget about this.
Do you want to know more about Facebook Marketing strategies? Then download our free ebook on Facebook Ads!