We track the effectiveness of advertising integrations using promo codes and UTM tags, but the latter may be displayed incorrectly for various reasons. A personal promo Influencer marketing will code is the most accurate way to calculate the number of conversions.
Record ROAS and other November cases Influencer marketing will
I will give several interesting cases to help you understand how and with whom we work.
Record figures in November were achieved by integrating into the channel of blogger Dasha Benz with 4254 subscribers :
- Placement price: 2500 RUB.
- Coverage – 2000
- Revenue: RUB 132,880.
- ROAS — 5315.20%
- CTR 2% → 2 times higher than average
- CR 20% → 5 times higher than average
The channel has only 4,254 subscribers. The blogger writes about motivation, self-development and lifestyle. The light and emotional style of the posts helps to form a close contact with the audience, which is reflected in the metrics: ERR> 50%, ER 5.3%. The effectiveness of the integration was also influenced by the fact that we had previously worked with the blogger on Instagram* – the results there were more modest, but thanks to the total number of contacts with the audience, we managed to achieve high figures already in Telegram.
And five more successful cases: Influencer marketing will
Gorprosvet, with an audience of 4,362 subscribers, is a great example of a channel that an inexperienced influencer marketer might miss. Here, the author actively uses humor, discusses philosophical and psychological issues, which is close to the audience interested in personal growth and critical perception of the world.
Result:
- placement price – 20,000 rubles;
- revenue — 229,460 rubles;
- ROAS 1147.30%;
- maximum number of views – 2100, CPV – 9.5 rubles.
Istor.ichka is a channel of a history teacher with 17,386 subscribers. The author shares professional and personal stories, which makes the channel closer and more personalized for subscribers.
Result:
- placement price – 6000 rub.;
- revenue — 213,472 rubles;
- ROAS 3558%.
Katasonova Yana is an ophthalmologist and medical blogging expert who is simultaneously developing a club for doctors, which makes the channel equally interesting for specialists and anyone who needs quality medical content. Yana has 6,100 subscribers.
Result:
- placement price – 4000 rub.;
- revenue — 40,860 rubles;
- ROAS 1021.50%.
Doctor Abaita is another medical blog. Its author is an comoros business email list endocrinologist and nutritionist working at Sechenov University. The channel provides useful tips on healthy lifestyle, diets, and disease prevention. The channel has 13,506 subscribers.
Result:
- placement price – 8000 rub.;
- revenue — 114,652 rubles;
- ROAS 1425%.
From Mom to Kids is a channel about raising children. The author is a teacher, a mother of two children expecting a third, shares advice and parenting experience. The channel has 14,800 subscribers, the average reach of publications is 3,237, ERR is about 22%.
Result:
- placement price – 4000 rub.;
- revenue — 30,770 rubles;
- ROAS — 722.98%.
All these channels are available on the WOWBlogger a shared responsibility exchange. For the first placement through eLama we give 5000 rubles with a budget of 50,000 rubles. Details →
Conclusions and recommendations
- Influencer marketing will work if you are promoting a B2C company, it is aimed at a wide audience, you are using other promotion channels, they are already performing well and your economics are aligned.
- Analytics is the basis, without it there is no point in going to any promotion channels. Only by relying on analytics can you understand what and how works and what needs to be scaled up. For example, to analyze the effectiveness of integration, we use individual promo codes not only for each blogger, but also for each blogger’s platform – it happens that Telegram works great for someone, but advertising on another platform does not give the desired results.
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To learn how to effectively advertise with bloggers Influencer marketing will
- , it is important to gain experience – and this requires maximum diversification. For example, test 50 small bloggers for 500,000 rubles – you will get a lot of numbers and valuable insight into what works and what doesn’t, what to scale, in what format and in what niche.
- And in general – do not neglect nanobloggers. Better 100 babies than 5 strong average ones – the average profitability will please you. Besides, babies grow quickly.
- If at the start at least 20% of placements pay uae phone number off, that’s a good result. With each subsequent flight and presentation of what suits your business, the Success Rate will grow.
- When assessing the effectiveness of placement, consider not only the immediate payback. Even if the integration has not paid off now, the channel’s audience may make a purchase within a year, and in the long term, the blogger will bring in many times more money.