Success stories and inspiring stories about the success of your previous clients (or any other topic that affects your audience emotionally through a journey of overcoming) show that you:
- Understand what your audience is going through;
- And how it can help you achieve the same results shown in such reports!
These engagement elements tend to philippines telegram data have a greater weight in your leads’ purchasing decision the deeper they are in your business’s sales funnel, but this is not a rule!
The context of approaching and proving your brand’s ability to cause a positive change in the public’s life happens through what is called “ storytelling ” or “narrative” — a way of increasing the value of your content, offer, product or service, through engaging prose!
When someone identifies with a narrative, they put themselves in the protagonist’s shoes on the hero’s journey (from zero to success) of that story.
Once in the shoes of your google data studio calculated fields functions protagonists (who are your most satisfied customers), this lead will seek out your sales team to close a deal of their own free will because they will have felt the results of your prose firsthand!
This lead is convinced that your brand can repeat the same success for them as it did for your past consumers: the heroes you helped transform into legends!
Strategic use of memes and viral content
And of course, in addition to authentic and inspiring stories about the most incredible success stories that originated in the hands of your brand, you can (and should) take advantage of trends to create content:
- Dynamic;
- Fun;
- Informative;
- And shareable!
Memes are a great representation text services of this type of material because they are short, with a direct and visual message, and which trigger an immediate reaction in the public because of this.
It’s this reaction — this desire to share the feeling caused by memes and viral content — that significantly increases your chances of:
- Engage more people;
- In much less time;
- And reach segments of your target audience that depend on the recommendation of a trusted person within your audience (which happens through sharing and tagging other users in the comments of your material).
Netflix is one of the greatest examples of the strategic use of memes and viral content to guide colossal amounts of people through digital platforms: abusing the sense of humor and different quotes from popular culture to disseminate the brand as a figure.