- suggest target user actions that need to be tracked;
- help specialists track the first actions of site If automatic goals are not visitors at the stage when there is not a single created goal in the Metrica counter (new counter);
- expand reports with data on new events that for some reason were not taken into account by Internet marketers.
If necessary, you can delete unnecessary auto-goals If automatic goals are not
created by the system from the system, or edit an automatic goal. For example, you can change its name, income, etc.
Statistics on auto-goals are available in the Conversions report:
You can also view statistics on auto-goals in any standard Metrica report. To do this, simply select the appropriate goal from the list in the report settings.
For more information about auto-goals, see the Metrica help section .
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Setting up goals: step-by-step instructions If automatic goals are not
1. Go to the “Goals” section and click “Add Goal”:
2. In the settings window, enter the name of the goal. If necessary, check the box next to the item “Selected goal” (more on this below), set the condition for its achievement botswana business email list and click the “Add goal” button. For any goal, you can specify income in the currency specified in the counter settings (in our case, rubles). This will allow you to evaluate the effectiveness of each target action for the business in money.
Here are the conditions you can set for each goal type:
- for the “Number of views” type , set the target number of pages viewed by the user per session;
- For the “Page Visit” type , set the URL parameters:
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For the “Visit duration” type , specify the time spent by the user on the site (hours, minutes, or even seconds) at which the system will count this visit as a target action.
- for the “JavaScript Event” type , set the identifier:
In this case, a code will appear in the “Target code for number of indexed words the site” field, which the programmer will only need to copy and add to the task.
The “JavaScript event” type goal is used to track user actions on the page that do not change the URL. For example, calling a popup form or launching an embedded video on the page. In order for Metrica to “understand” that the user has performed one of these actions, a written identifier is added to the button or link code. The identifier should not contain special characters /, #, ?, =, &. We also recommend not using words in identifiers that are contained in the page URL.
To add an identifier, you need access to the code or the site’s administrative panel (this depends on the CMS ). Follow Yandex’s instructions if you do it yourself, or use the help of a programmer. After installation, do not forget to check whether the goal works .
If automatic goals are not enabled in the counter, you can set up tracking of important events on the site in a few clicks, without interfering with the code
: click on a phone number, click on an email, burkina faso business directory submitting a form, going to a messenger, downloading files, searching the site, clicking on a button, going to a social network, returning from a payment system.
To do this, simply select the desired goal type, fill in the fields, go to the site to select elements and save the changes – the data will start to arrive in Metrica reports in a few minutes.