Here are some popular methods for personalizing price quotes.
- Unique price for registered users. Members of the loyalty program or users with personal accounts can see prices that are lower than standard.
- Abandoned Cart Targeting: If a person has added an item to their cart but hasn’t purchased it, you can offer a special price or discount to get them back to checkout.
- Promotions on favorite products. If a customer is often interested in a specific category of goods, you can offer discounts on them. For example, if a user often looks at built-in appliances, offer them a discount on gas hobs or ovens. It is also effective to notify about price reductions on favorite products.
- Local discounts: You can offer personalized discounts that are only available for a specific city or region.
- Stimulating website visitors. If a person spends a long time studying a product or is about to leave the page, you can offer a special price or discount to stimulate the purchase.
- Blogger special price. You can offer unique discounts for blogger partners.
- Dynamic pricing. The cost can change depending on the time of day, demand or other factors. For example, such a system is often used in taxi, car sharing and scooter sharing services.
Product recommendations If a person has added an item
This personalization method is one of the most effective, but it is most often used by large services and sites, since accurate recommendations require AI technologies or complex algorithms.
Simpler ways of personalization are to use purchase history If a person has added an item and analyze behavior on the site. For example, you can offer the client additional goods and services. It is also worth reminding about goods forgotten in the basket with an additional bonus or discount.
Machine learning technologies are used for more accurate recommendations. For example, collaborative filtering is often used in forecasting. First, the neural network evaluates which of the known buyer clusters the new user is similar to, and then offers him similar products. Look-alike works in a similar way in Yandex. But content filtering works differently: it relies on the characteristics of the products that the client searched for, bought, or carefully studied using the filter, and offers similar ones.
Another interesting solution is interactive recommendations on the site. The application or site remembers which products a person most often views or searches for, and on each subsequent page recommends products to him based on his preferences. All this makes the choice easier and more convenient, increases engagement.
Communication with clients If a person has added an item
Personalized communications is the art of speaking to the customer in a way that makes them feel heard. It is important to communicate with them in their language, through the right channel and at the right time.
1. Address by name. Personalized notifications and letters create a sense of personal approach: “Anna, we have a surprise for you!”
2. Purchase history recommendations. Suggest ethiopia business email list products that complement the customer’s purchases: “This headset would be perfect for a gaming computer.”
3. Congratulate on holidays. A pleasant surprise on a birthday or anniversary of registration on the site makes a good impression.
4. Help in time. Remind about forgotten items in the how to create a telephone sales script? shopping cart or offer help if the customer hesitates for a long time.
5. Use gamification. Make the shopping process exciting: “Buy two items and get a gift!”
6. Combine channels. Make sure that messages do not repeat themselves, but complement each other: send a discount notification via messenger, and a reminder via email. For urgent information, use SMS or push notifications, for complex offers — email and calls.
Landing pages
Personalization of content on websites in Russia is not yet widespread, but you can stand out by implementing a few simple solutions.
- Use the visitor’s location or information about the city they selected and tailor offers to the location. For example, you can display the inscription “Delivery in Moscow in 1 day!” in the card or automatically replace the displayed delivery cost for each product.
- Show recently viewed items on your homepage or telegram data product pages in the “Recently viewed” or “You were interested in these items” block.
- Adapt payment methods and currencies. If you work with other countries, offer payments in local currencies (e.g. tenge or Belarusian rubles) and convenient payment methods, such as Kaspi Pay in Kazakhstan.