It is a fact that the amount of options and information available has never been so great, especially on the Internet! Therefore, the consumer’s purchasing decision process is preceded by several choices, which are increasingly complex and multifactorial.
It’s also important to keep in mind that this journey is not linear or completely predictable , but understanding how it usually happens — from the first search click to the moment of purchase — can guide your Digital Marketing initiatives and directly influence the success of your business.
So come with me to learn saudi arabia telegram data about the main aspects that influence the purchasing decision and their relevance for you to be able to meet your customers’ needs!
The stages of the buying journey
Understanding each of the purchasing the formula must be added in the parameters in the right panel stages in detail allows you to adjust your Marketing strategies according to the needs of consumers at each stage of the process until the final decision.
The buying journey , then, has four essential stages : learning, awareness, consideration and decision.
- Learning and discovery : here, the consumer is looking for information. This is the moment when they begin to understand that they are facing a problem or difficulty. To do this, they try to read blogs, watch videos or participate in webinars;
- Problem recognition : now, the consumer identifies the problem and begins to look for solutions. For example, it may even trigger the feeling that their cell phone is outdated and they may then start looking for newer models;
- Solution consideration : At this stage, the business sale lead consumer evaluates the available options. This usually involves comparing product features, prices, and reviews, researching different brands, models, specifications, and specialty stores;
- Purchase intention or decision : this is when the consumer opts for a specific product or service. Here, special offers, guarantees, or even customer reviews and testimonials can influence their choice!
Consumer behavior in the purchase decision process
Moving into the universe of the purchasing decision process, we realize how consumer behavior is shaped by a series of factors , which are diverse and influenced by many aspects.
And understanding how these behaviors work is what allows you to develop better Digital Marketing strategies !
In this context, I highlight three main categories of influences :
- Psychological : individual motivations, perceptions, attitudes and values impact consumer choices. A clear example of this is the desire for status associated with the acquisition of luxury brand products;
- Social : The opinions, behaviors and expectations of others, especially friends, family and peer groups, shape consumer choices. The purchasing decision often reflects the desire to fit in or stand out within the social context;
- Cultural : Values, beliefs and traditions have a lasting impact on consumer choices. Certain products can be associated with specific cultural events, and an individual’s cultural identity directly influences their preferences!
Now that you are aware of the influences on decision making, let’s understand the main types of purchasing behavior.