Since strategies that help you sell more online have had to adapt to the transition from communication focused on promoting a product or service to focusing on Customer Success , understanding your audience has become the most important (and profitable) thing your company can do today to continue growing !
This victory comes down to a special word that is often repeated here on the Orgânica blog: personalization !
The more customized your company’s communication is in relation to the different profiles of visitors and leads to your business, the mexico telegram data more chances you will have of dominating the market and continuing to innovate through your products or services!
In other words, your entire online sales strategy needs to be based on:
- Your company has a financial objective;
- It has something to offer to make life easier for the audience;
- And what does this audience expect from solutions like the ones your brand offers!
In addition to Digital Marketing this is probably the most visible effect of tools helping you comprehensively understand the individuals in your ideal audience (due to the massive collection of data about them), you need to ask yourself two questions to start understanding your audience and personalizing the content targeted at them:
- Who are these people;
- And where they spend the most time on the Internet!
Tip: Do you know what lead tracking is?
Who is the persona behind the screen?
The first step to finding and winning over your audience is to create a persona for them!
Unlike the target audience (which is a text services generalize scope of people on the Internet. Who may become interested in your business’s offerings). The persona is a profile create to identify one or more individuals within that audience . With much greater potential for purchase and satisfaction — leading to new sales to the same buyers!
A persona is generally defined by crossing real or desire data about a specific type of ideal customer (an idealization) mix with the data collect about your audience so far to be assertive about details such as:
- What is the age range of this person;
- What is her daily routine like;
- What she needs from life;
- What keeps her frustrated;
- And what your business can offer her that no other company can!
As each Digital Marketing strategy seeks to achieve a specific objective — such as increasing sales during the period or converting more curious people into leads, for example —, start by creating just one persona.