To attract buyers, developers place ads on classifieds. But they often make mistakes, which reduces the effectiveness of advertising. Ekaterina Yurchenko, senior specialist in  How to avoid mistakes working with classifieds, SberMarketing, spoke about common mistakes and how to correct them.

Mistake 1. Uncompetitive prices How to avoid mistakes

According to RBC, since 2023, the number of developers has grown by 16.5%. Competition among developers has intensified. Therefore, it is necessary to regularly analyze competitors’ offers in order to keep prices “in the market”. The main tools for this are: competent design, a  How to avoid mistakes technological approach, the introduction of innovations, and reducing the margin if necessary. When searching for an apartment on classifieds, a potential buyer often ranks by price. If it is too high, the ad risks ending up on the last pages of the search, and the client simply will not get to it.

Error 2. No shares in the residential complex card 

Changes in mortgage terms have made it more difficult for developers to offer favorable options to clients. However, there are still tools to stimulate demand: hybrid mortgages, preferential credit periods, bonuses for recommendations, special offers for the purchase of parking spaces when purchasing housing. These offers should be highlighted in classifieds in special sections with developer promotions.

Mistake 3: Lack of visual content 

Attracting buyers’ attention starts with visual content – your ad should include: 

— bright, high-quality photographs and realistic middle east mobile number list renderings in residential complex cards and advertisements; 

— master plans, 3D tours and video reviews; 

— a section with the features of the residential complex: photographs of the building, internal and adjacent territory, parking, playgrounds, entrance areas, halls and elevators.

Error 4. Insufficiently detailed description of the object  How to avoid mistakes

Description of the location, transport accessibility mandatory notarization of real estate lease agreements and infrastructure play an important role in making a purchase decision. It is necessary to emphasize the features of the residential complex – to create a unique and attractive description of the residential complex and, if possible, each apartment. Tell about the layouts, quality of construction, materials used and additional amenities: parking spaces, playgrounds, recreation areas. 

Mistake 5: Not using enough hashtags and keywords  How to avoid mistakes

To ensure that your ads are seen by as many users as possible, fill your feeds with as many tags and keywords as possible. Here are a few rules: 

— Use all available tags. Many users actively use filters business sale lead when searching for housing. If your ad does not contain the necessary information, it simply will not appear in the search results after applying filters. 

— Highlight the unique benefits of your offer. For example, if you have apartments with panoramic views of the city, include this in the description. 

— A quality description helps in finding the desired property on classifieds and improves its position in search engine results. Therefore, it is worth including SEO keys in the description.