Starting from October 14, 2021, Metrica takes into account all devices from which the user visited the site for all listed attribution models. The option is enabled by default, but can
How and why to set
be disabled in the Attribution drop-down menu:
Even if the Cross-Device option is enabled in the Attribution menu, without the appropriate settings, the Cross-Device Visitors column will not be displayed in the report.
To customize the display of this data, you need to click the “Metrics” button in the report above the table with visit indicators.
Next, in the metrics settings, select “Basic metrics” burkina faso business email list and check the box next to “Cross-device visitors” and click the “Apply” button.
After the settings, a column with the necessary data will appear in the table:
How and why to set up goals in Yandex Metrica
How and why to set
To ensure that all actions of site visitors that you define as target are correctly recorded by Metrica, you need to set up goals immediately after installing the counter. The sooner you start collecting statistics on conversions, the easier it will be to make decisions on optimizing the advertising campaign and promotion strategy as a whole.
It is possible that you are taking on a project that was 4 tools to monitor results worked on by a previous contractor. But the goals set up in Metrica do not suit you. It is important to remember that deleting a previously set goal will result in statistics in reports on it being unavailable. Therefore, it is better to create new goals for your tasks.
If you are unsure how many and what goals you need to set up on your site, Yandex Help has recommendations for different types of sites.
Recommendations for setting up goals are also available in the Metrica interface; they are displayed on the “Overview” page:
Among them, there is often advice to set up a goal of a certain type.
Auto goals in Metrica
How and why to set
Yandex Metrica can automatically track significant events on the site:
- clicks on buttons, phones, email addresses;
- transitions to messengers;
- submitting forms;
- site search;
- downloading files;
- transition to social networks;
- events of services that are integrated burkina faso business directory with Metrica (for example, Jivo or Nethouse);
- refund from the payment system;
- visiting the basket;
- online shopping.
In the Metrica counter settings, automatic goals are enabled by default.
Read more about Yandex Metrica counter settings in our guide .
Such goals will be marked in the list with the label “Auto goal” and can be edited and deleted.
An automatic goal will be created only after Metrica “understands” that it makes sense. For example, if the site does not have a search function, such a goal will not appear.