If hotel marketing was previously a customer attraction and sales strategy known and applied only by owners of large hotels, inns and resorts, today it is a matter of survival for any business in the segment.
The Internet is undoubtedly a must-have for companies that want to attract customers and improve sales performance. In the case of the hotel industry, attraction and advertising campaigns and the famous word of mouth have become indispensable tools for building customer loyalty, guaranteeing reservations and rooms occupied throughout the year.
Today, to choose accommodation, users simply need to pick up their cell phone, type in Google or use voice commands for the information to quickly appear on the screen. Knowing this, if your business has not yet found a way to position itself in the digital world, it runs the serious risk of being forgotten.
Why is it so important to invest in hotel digital marketing?
According to the IBGE, by 2016 Brazil will middle east mobile number list more than 31,000 accommodation establishments , including hotels, guesthouses, guesthouses, among others. And according to the 16th edition of the study “Panorama da Hotelaria Brasileira 2022” , carried out by HotelInvest in partnership with the Fórum de Operadores Hoteleiros do Brasil (FOHB), 124 hotels are under construction in 93 Brazilian cities , a total investment of R$5.3 billion by 2026.
There will be more than 18 thousand new rooms available to guests. Can you imagine the competition?
To stand out among so many options, hotels, inns, resorts and other accommodation services need to invest in marketing strategies to promote their attributes, highlight their differences and attract the public’s attention.
Hotel Marketing Tips
If you own a hosting service and want to how to set up ad display schedule how to increase visibility and attract good customers, we have put together some tips that can help:
Use and abuse promotional images
The work of attracting customers to a hotel needs to involve visual marketing. In addition to knowing how many stars the establishment has, people want to see twd directory of the rooms before making the decision to book. The facade, reception, lobby, restaurant, kitchen, dishes, drinks, pool, parking – and especially the rooms – need to have professional photos. First impressions are lasting impressions, so take care with the images so that potential guests know exactly what they will find.
Have a good website
Create a virtual environment where people can learn about the spaces, find out details about the accommodations, the correct location, how to get there and the unique features of the place. Use good UX practices to offer an interesting navigation experience and help the user make the best choice.
Be present on Google My Business
This free space offered by Google allows you to create a content-rich page that will be displayed when the user searches directly for the name of the establishment or related to the service offered. On Google My Business, you can include basic information about the location (name, address and telephone number), a location map, photos, guest reviews, among other information.