I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put strict time limits on how much time I could spend online (gosh, that makes me feel a little old).
Since then, things have changed tremendously and the internet has become so widely accessible that even people in the most remote areas use it. So, it’s not surprising that it became a massive marketing channel.
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Internet marketing offers unique benefits other marketing mediums (i.e., TV, print) can’t offer — scope of reach, the option to personalize australia cell phone number list content, and the opportunity to build far-reaching relationships with customers, being just a few.
There are tens of digital channels, including email, social media, websites, and search engines, to reach your ideal audience. In this post I’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people.
Table of Contents
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- What is internet/online marketing?
- Types of Internet Marketing
- What’s the role of internet marketing?
- Internet Marketing vs. Content Marketing
- Internet Marketing Strategy
- How to Do Online Marketing
- Online Marketing Examples
- Top Online Marketing Tools
What is internet/online marketing?
Online marketing, also known as internet juanes already had the black shirt marketing or web advertising, is a form of marketing that uses the Internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.
Types of Internet Marketing
1. SEO Marketing
Search engine optimization or SEO, helps companies expand their visibility in organic search results. Essentially, good SEO ensures that when someone Googles your product or service, they can find your website in the search results.
For example, if I Google “Hubspot,” it appears at the top of the search results, right after the sponsored posts. Branded terms are much easier to rank for compared to other terms, like “best CRM.”