Google in another country? Or why the results change depending on where you are? If you’ve ever search for a simple term, like “coffee shop,” in your city and then tri the same search again in another location, you’ve probably notic that the results weren’t the same. This isn’t a coincidence; it’s local SEO in action!
Google , across its vast array of sites
Adapts its results bas on your geographic location —that is, where the search is conduct—which is a key factor for any business looking to position itself locally. This means that if you’re thinking about expanding your business to another country or region, it’s essential to research how results and keywords vary in that specific area.
Let’s look at another search scenario, for example, brother cell phone list such as “pharmacy open” in the city of Madrid. If you search for this in that location, Google is 100% likely to show you results bas on nearby pharmacies. However, if you perform the same search while traveling to another province or country, you’ll see a completely different list of pharmacies.
How to use local search with our tool?
Now, the million-dollar question… What if you can’t be physically there? Don’t worry! There are tools design to solve this problem, allowing you to view search results as if you were in another city, state, or country.
At MD Marketing Digital , we’ve develop a free tool that lets you simulate geolocat searches anywhere in the world. This way, you can plan your SEO strategy tailor to the exact location where you want to grow your business.
The best part? It’s very easy to use, 100% free, and will allow you to get local results with just a few clicks. Below, I’ll take the time to explain how you can take advantage of it to optimize your local SEO strategy and take a step forward in your expansion.
Why do Google results vary by country?
As you may know, Google search results united states business directory aren’t universal ; they vary depending on the user’s geographic location, and this is no coincidence. Google uses various factors to offer personaliz results bas on your country.
Some of the key factors that influence this variation include physical location, prominant language, cultural preferences, for example the most popular electronic and typical search behaviors in each region , among others. Thus, what appears at the top of search results in one country may be completely different in another.