Google has announced that podcast episodes will be displayed on its search pages, making it possible
to listen to them individually within the same search engine .
If you’re still not convinced by the potential of podcasts , perhaps now is an interesting time to learn
that Google has made its confidence in this type of content quite clear .
And if you’re part of the growing group of people who consume the format on a daily basis, you’ll be
very excited to know that the world’s largest search engine has decided to display podcast
episodes on the front page of its results pages.
The new feature was revealed last Thursday, August 8, and is now available for English-language
searches located in the United States.
Do you want to know how audio streaming will work on Google and what the effects of this big
change will be? Then keep reading and stay up to date on the topic!
How to listen to podcasts on Google pages?
Before we explain how the new feature saudi arabia telegram data will work, it is important to talk a
little about how podcast search currently works in the search engine .
In these situations, it is still necessary to specify the format you want to find by typing the keyword +
the term “podcast”.
So a search like “podcast about Digital Marketing ” was practically the only possible way to find any
episode or podcast that contains this keyword in the title.
With this change, for any search — in case there is any audio material with good quality and related to
the topic — it will be possible to find podcasts positioned in the SERP .
Look at the example we took from the news produced by The Verge :
It’s also worth remembering that the tech company confirmed that this change will also be available
for the Google Assistant . That way, it will be even easier to listen to a podcast and even learn new ones about the topics you like.
How to rank podcasts on Google?
If we look at it from a more practical best free portfolio websites for designers perspective, the big
question that arises is: how can a podcast rank well on Google?
To provide the answer, Zack Reneau-Wedeen, product manager for Google Podcasts, said that a
number of factors will be taken into account, including:
- quality of content;
- number of listeners;
- podcast authority.
Although they may seem somewhat inconclusive, these three points can be good parameters if
combined with other SEO knowledge that we have acquired so far.
From that perspective, the quality of the content will be related to the technical issues of its
production, but it may also have a lot to do with its coherence with the user’s intention .
Another example is the authority of the podcast, which can be linked to the strength of the original
domain, whether it is a large producer of digital content or simply an established brand in the market.
This factor can be explained by the case of Fini, a company known for its chewing gum and which
launched the FiniCast project in Brazil this year.
Furthermore, an extremely important element for the positioning of podcasts in Google is the
existence of an RSS Feed of the episodes, which will allow automatic indexing by the search
engine .
This happens because Google’s algorithm cannot read the audio directly. For this reason, the content
first goes through a transcreation process carried out by the platform. According to Google itself ,
more than 2 million episodes have already been indexed.
What are the potential consequences of podcast ranking?
As we have discussed, one of the major saudi phone number concerns of podcast producers will be to achieve good positions in the SERPs and that could generate collateral effects, mainly for the listeners themselves.
- Will optimized podcasts manage to maintain their natural sound?
- Will they become long audios with keywords inserted every 5 minutes?
- Could this be a new movement in favor of media coverage of these contents?
- Would they become boring, monotonous or too standardized?
It is still too early to provide answers to these questions, but based on the universe of text optimizations, we can infer that all of this can happen, but not in an epidemic manner. Content of good or bad quality, excessively optimized or not, will continue to be produced.
Apart from that, black hat practices such as keyword stuffing are already well known to Google. That is why the search engine has already confirmed that offenders will be penalized depending on the severity of the action.
Moving away from SEO issues, this new development reveals the path that consumer behavior has taken in recent years and how the guidelines of urgency, ease and hyper-segmentation have become increasingly present in society.