Google Search Console provides raw data, without embellishment. It shows numbers, messages, alerts – but above all, it gives you full access to information that helps you make real decisions. It’s not just about clicks and positions, but about understanding how Google sees your site and why it indexes it in a certain way. Without it, every SEO decision is a blind shot. Read our post and learn how to use Google Search Console!
How to use Google Search Console correctly?
It’s worth realizing one thing at the beginning – Google Search Console doesn’t act as an analytical tool measuring user traffic . Its job is to provide information from the perspective of the Google index and its algorithms.
Google Search Console interface
Image 1. Google Search Console interface.
The tasks you perform in Search Console are not passive. This is a place where you actively take actions that affect:
If you want to do a detailed ebay database analysis of specific subpages, Google Search Console gives you access to the URL inspection feature , which lets you verify a single resource’s presence in the Google index, rendering status, detected issues, and correct HTML tags.
One of the most important functions is the performance report, which is based on four pillars:
This allows you to obtain precise data on the behavior of a given page in search results, discover drops in visibility and find keywords that generate real traffic.
There is no room for assumptions in Google Search Console. The tool presents raw facts, without interpretation . The user’s role is to analyze them and implement corrections.
Google Search Console – what is it and what is it for?
Google Search Console is a tool provided by Google to help website owners analyze their search engine presence. It was using to reinforce customer retention programs previously known as Google Webmaster Tools, but over time its name has changed to better reflect its range of functionality.
In practice, Google Search Console allows you to
monitoring the visibility of specific URLs in Google search results;
analyzing calling list keyword effectiveness;
quickly informing Google about new content or changes to the site;
removing
URLs from the index if the page has been moved or should no longer be available
Managing page load errors, server errors and redirects.
Using Search Console, you can also analyze data from mobile devices, examine how your site looks on these devices and whether Google’s robots managed to interpret it correctly.
An additional feature is structured data reporting , which helps you understand whether HTML tags have been implemented correctly and whether the Google robot read them as intended.