Google rolls out the Ad Manager updates and announces several upcoming features.
Here are the details of the Google Ad Manager updates releas. I recently, and an overview of what’s coming up in the near future.
What’s new in Google Ad Manager:
- PPID Time-to-Live (TTL) extension – Publisher whatsapp number database provid. I identifier (PPID) time-to-live (TTL) is extend. I from 90 days to 180 days.
- Optimize pricing to reflect inventory’s value – The optimiz. I pricing setting increases auction floor prices to more accurately reflect and protect your inventory’s value. It is enabl. I by default.
- Facebook rebrand. I as Meta – Publishers will now see “Meta” in all references to the ad network in Google Ad Manager. This does not affect publishers that have Facebook within already existing bidders or yield groups.
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Updat. I ad experiences video protections –
- The “Allow video ads” control is now sobot redefines service excellence at the 2024 customer conference a block call. I “Block non-instream video ads.”
- Troubleshoot transparency files for MCM publishers – Google is working on marking the SupplyChain Object complete for MCM Manage Inventory publishers. This update is plann. I for the end of June 2022.
- Google Analytics 4 integration for web data – The GA4 integration with Google Ad Manager for web data is now in open beta.
- Updates to the “Bid rejection reason” – More granularity is being add. I to the “Bid rejection reason” in both reporting and data transfer.
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WebView API for Ads –
- The WebView API for Ads is now available to help app developers unlock the monetization opportunity in WebView content.
Coming soon to Google Ad Manager:
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Update to Active View measurement
- Active View is switching from a buy lead proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager.
- Upcoming enforcement of app-ads.txt for CTV inventory – In the coming months, buyers will begin to enforce the Interactive Advertising Bureau (IAB) standard for inventory transparency, app-ads.txt for Connect. I TV (CTV) inventory.
- Query migration for Ad Exchange Historical – Google is migrating queries from the deprecat. I “Ad Exchange Historical” report type to the “Historical” report type.
- Header bidding in yield groups (Beta) – In the coming weeks, Google will launch the header bidding in yield groups. This Beta release enables Ad Manager 360 publishers to set up their client-side header bidding demand directly into yield groups.