At this stage, we have the following advertising channels:
- Targeted advertising in Vkontakte . Over 2 years of working on the project, we tested the entire available pool of audience groups that works for other companies (contextual targeting, competitor groups, interests, external audiences, external premium audiences, .Getting coverage and generating similar audiences, etc.), tested landing on the site and on the lead form, changed creatives, but in the end, the most effective turned out to be and is used only the combination of Look-alike audiences (guests) and landing on the client’s site.
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Targeted advertising in Telegram Ads. Targeting in Telegram Ads was connected in November 2022 .Getting coverage and generating
- almost immediately after the official release. The difficulties at that time included a very long moderation, the “strange” principles of which have now been canceled. Here we immediately chose the most effective promotion path, which lazy targetologists do not like – we have been and are promoting with maximum detail on a list of 58 to 80 channels monthly, verifying the effectiveness of each channel by the number of visitors attracted to the site and the end-to-end conversion of the advertising channel into bookings.
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Advertising on Yandex.Promopages . We connected this channel in May 2023, since the client’s product .Getting coverage and generating
- and niche are quite suitable for promotion through article content. At the launch stage, a large analysis of the
- content strategy of 5 key competitors was carried out, on the basis of which a list of articles was formed that we
- recommended the client to create and promote in Promopages. At the moment, the most traffic-generating articles work with indicators “above average” (read rates 75%, active visits 89%) and monthly bring in targe
- ted requests at a price similar to Yandex.Direct. This channel also brings in reservations monthly.
Work in these 3 channels is optimized for performance results (CAC – cost of booking), which are set taking into accoun
t the specifics of the “temperature” of the audience in these channels and the high price segment in which the client
operates.
Stage 5. Sales growth – getting the most out of performance
channels .Getting coverage and generating
At this stage, the well-known conversion advertising channels Yandex.Direct and Google Ads are working, which bring
78% of bookings, working to a greater extent on the “hot” demand that we generate at the upper levels of the funnel. Let us remind you – by ensuring a high level of brand awareness among the target audience, we receive sustainable growth in brand sales in the long term, i.e. high demand in search engines and a lower cost of the client than when working without media channels.
When creating advertising campaigns for contextual advertising, we take into account the data accumulated over 2 years from the Calltouch end-to-end analytics system, as well as our own experience of 2 years of optimizing advertising campaigns for this brand.
Result .Getting coverage and generating
The client received the first results already in the 3rd month of cooperation, on the May holidays of 2022, the facility occupancy reached 100%. Then began systematic, long cook islands business email list-term and step-by-step work aimed at maintaining the result and improving the advertising ROI.
1. Results by the end of 2023, compared to the start of the project:
- SAC (armor cost) – reduced by 112%.
- Armor amount – increased by 375%.
- Average monthly booking amount increased by 484%.
- Generated brand awareness: 21.7%.
- DRR – reduced by 2.35 times.
2. Results for 2023, compared to 2022:
- Brand awareness: +10.7%
According to the results of December 2023, the client’s brand for the first time surpassed its main competitor in terms of recognition, which is the strongest player in this segment.
Performance indicators: .Getting coverage and generating
The entire funnel:
- Armor Amount: +142%
- Booking amount: +259%
- SAS – reduced to 9.26%
- DRR – reduced by 1.63 times
- Number of attracted it is through this knowledge that we will clearly reservations: 1280 pcs.
Ya.Direct:
- Armor Amount: +127%
- Booking amount: +301%
- SAS – reduced by 19%
- DRR – reduced by 2.19 times
- Number of attracted reservations: 1000 pcs.
We managed to help the client systematically and monthly achieve high occupancy of their MediSpa hotel (sanatorium) without emergency promotions implying a discount in the price of the main product – medical programs with accommodation. At the same time, over the course of 2 years, the client regularly increased prices for services, the average price increase for this period was 48%.
We introduced the audience to the brand through uae phone number media campaigns, created sustainable brand awareness at a level above the main competitor, which has been operating on the market for more than 9 years.
End-to-end analytics based on Calltouch were set up, 6 advertising channels were connected and optimized as much as possible, a balanced combination of which continues to operate in 2024.
We owe the high result of the project to the client’s trust, prompt feedback and involvement in the promotion process. We do not plan to stop there and in 2024 we will continue to work on improving the indicators in the L4L context.