Prominent subscription Let’s say the client doesn’t know what exactly he needs, how can he find the right product? Offer him to choose a cosmetic product depending on the problem the person is facing, be it wrinkles, dark circles under the eyes or short eyelashes.
Example of a filter by need on the siteGarnier:
14 Maximum advanced Prominent subscription filtering
The choice of cosmetics requires an individual approach, but the site does not provide the opportunity to take the client by the hand and help make the right choice. Therefore, the most extended filtering by assortment can partially solve this problem and help a person choose exactly the product that suits him.
Example of advanced filtering in an online storeMakeup:
15 Visualizations of a series of cosmetic products
In order to dilute the photographs and texts, you can schematically indicate for what purpose each of the preparations included in the care complex should be used.
An example of the implementation of visualization of the properties of a cosmetic series:
Usually, if there are subscription offers in the mobile phone number data updated footer, they are very unnoticeable, as if for the sake of a check mark, and not for conversion. But in order for it to be filled out, the form must be noticeable. For example, like this:
17 Loyalty program
To keep your customers coming back, you need to develop relationships with them, for example, by offering a system of cumulative points or bonuses for future purchases. You can even create a closed club, which includes only your customers, and who receive constant rewards for their loyalty to you.
An example of a loyalty program in the form of a closed club from Watsons:
18 Multifunctional feedback block
In the case when you need to display. On the site the possibilities of. Contacting you not only for clients, but also. For distributors and even potential employees. You can create a multifunctional feedback block, where each. Visitor will choose exactly what he needs.
An example of such a block with contactsParis presents:
19 Benefits in the first screen
Create a separate block with gifts and promotions on the main page of the site, urging to make profitable purchases right now. Such blocks are customer classification for nps especially relevant during holidays, for example, New Year.
An example of an engaging offer for the New Year holidays fromLancome:
20 Instructions for using the mobile application
A mobile app is indispensable for those “beauty sellers” who work with clients directly, and not through sales offices – for example, Avon, Oriflame, etc. But you still need to explain to clients how to place orders through this app. Therefore, it would be a good idea to post instructions on how to use your app on the website.
Example of instructions on the websiteAvon:
That’s all for today, next Thursday we’ll taiwan lead talk about 20 features that can be implemented on a sports-themed website.