Armed with a deeper understanding of how local search works and what Google rewards businesses for, here are some strategies you can use to improve your local search results.
Optimizing your website for local search
This stage involves many small steps. Follow these steps to help local search engines find your business.
- Start with a mobile-friendly site: 57 percent of all local searches come from mobile devices. To make money in this business, you need a mobile-friendly website. While most CMSs adapt to russia mobile database the size of the client’s device, you may find some odd aspects of your site when running a mobile-friendliness test. Fixing these issues will help improve your local search rankings.
- Focus your site structure on the user: User-centric website design starts with thinking about the customer experience. Create a site architecture that is simple and easy to navigate so users can find what they came for.
- Target local keywords: Include your city, state, or region on your site to help search engines understand the geographic location of your presence. This way, search engines can show your business in search results to the right people who are ws database near your business.
- Run a page speed test: To be considered for local search, your site needs to load quickly. Use Google PageSpeed Insights to find areas for improvement to avoid losing traffic due to slow loading speeds.
- Make your website accessible: Website accessibility ensures that people of all abilities can view your website and learn more about local search ranking: strategies to achieve top positions your business. This includes using alt tags on photos, captions on videos, and ensuring effective color contrast throughout your site. This is helpful both for people with disabilities and to show search engines how much you care about your customers.
2. List your business on Google My Business
It is no surprise that Google rewards businesses that use their services. Listing your business on . Google . My . Business helps the search engine locate your business and learn more about what it has to offer.
Opening the listing also ensures that users can learn about your services, leave a review, or view photos and videos of your business.
3. Ask customers to leave a review
Local search rankings will be shuffled and ordered based on customers’ previous experiences with your business. The more positive reviews you leave, the more likely you are to rank well in local search.