With the evolution of Google’s algorithms, simply applying SEO techniques is no longer enough! You need to demonstrate that your brand has these attributes through strategic content .
Here I will explain the key role of EEAT in your Internet positioning strategy, following Google’s Search Quality Guidelines.
You will learn how to integrate EEAT with SEO techniques and what to look for when choosing a partner agency.
This way, your company will be thailand telegram data able to implement an effective digital strategy , affirm the relevance of your business on the Internet and build trust with your audience — and with the robots that index the content!
Let’s get started!
Unraveling the EEAT
In a perfect world, achieving good positions in Google and other search engines would be a piece of cake. But the truth is that, to rank in the most privileged positions, you will need to master the algorithms.
And when I say “dominate,” I don’t mean that you should bend the rules. Quite the opposite!
Google’s algorithm , for example, has when sending a cold email very sophisticated mechanisms to understand whether the content on a page follows quality guidelines and is, in fact, relevant to the audience.
One way to ensure that only websites and content that are truly useful to the public are indexed (displayed in search results) — and away from sensitive topics — was to change the algorithms so that they analyze not only the technical application of SEO, but also:
- The authors’ experience demonstrated in the brand’s content;
- The company’s expertise in offering practical solutions to the public;
- Its authority within the market, niche or sector in which it operates;
- And the confidence she carries because of this authority!
Today, each of these four elements business sale lead makes up the acronym EEAT, which translated into Portuguese means:
- Experience (the author’s experience);
- Expertise (the specialty);
- Authoritativeness (the authority);
- And trust.
If you, your team or your company invests time and money in ways to increase visibility from Google’s failures, I suggest you stop right now!
A simple update (or a Core Update) can cause:
- Your pages are deindexed (many of them permanently);
- Your website loses authority;
- Your traffic drops dramatically, damaging not only your visibility but also your sales;
- And that you have to invest even more resources and money (this time, with really experienced agencies) to start SEO strategies from scratch, taking EEAT into account!
When it comes to SEO, the scoundrel always ends up becoming the fool at some point. The recipe for success is, therefore:
- Do good On Page SEO (optimization within content pages);
- Apply link building and content distribution techniques for Off Page SEO (pointing other pages and companies to the business website);
- And follow Google’s Search Quality Guidelines , creating exemplary content, signed by authors with real credibility. Period.
Without implementing EEAT into your SEO strategies, it will be basically impossible to appear in the top search results !