This week on the latest digital marketing updates: LinkedIn improves their Creator Mode and Event Ads, TikTok releases new digital avatars, LinkedIn announces the upcoming launch of Business Manager, and Google publishes updates for the Ad Manager.
Here are the latest news, trends, and updates in detail:
Social
LinkedIn Adds New Tools for Creators
LinkedIn just celebrated the first dataset anniversary of Creator Mode and now they’re launching more tools and features to “help creators build an engaged audience and foster meaningful relationships with their followers.” Here’s what’s new on the LinkedIn Creator Mode:
Expanded Audio Event access
Earlier this year, LinkedIn began beta testing business benefits of sobot’s whatsapp api a new event experience that gave creators the ability to host an interactive audio discussion with their audiences. Now, they’re expanding the Audio Event hosting access to anyone who has Creator Mode turned on and meets LinkedIn’s content community policies.
Even if you don’t have hosting access, you can still join an Audio Event and raise your hand to join the conversation.
Highlighting a URL in the profile header
With Creator Mode, you can now add a link to the top of your profile so that audiences can learn more about you and your brand.
LinkedIn recently announced new elements that they’re adding to their Creator Mode with the aim of providing more ways for users to build their presence on the platform.
Improved way of discovering and following creators
Soon, Creator Mode will provide a link/button buy lead that you can share or embed on other websites, emails, and blogs. With just one click, people on other platforms can follow you on LinkedIn.
The professional social network recommends users to continue developing high-quality content to keep showing up in feeds. They added a + Follow button on posts to make it easier for users to follow a creator right from their feed, without having to visit the creator’s profile.
According to LinkedIn, 18% of all follows come from LinkedIn search. In the new Creator Mode update, LinkedIn has added a Follow button in the search experience to make it easier for creators to grow their following.
Lastly, if you have Creator Mode turned on and your profile’s public visibility is on/enabled, when a LinkedIn member invites you to connect, they’ll be able to automatically follow you, regardless of whether or not you accept their connection request.
Learn more about Creator Mode and how to switch it on for your profile here.