This week on the latest digital marketing updates: TikTok expands their Marketing Partner Program with new Content Marketing Partners, LinkedIn data reveals the best type of InMail message, Meta ups their transparency on social issue, electoral, and political ads, Google announces major changes to Google Ads, and new WordPress update offers nearly 1,000 enhancements.
Here are the latest news, trends, and updates in detail:
Social
Allows Third-Party Tools to Manage Business Accounts
Now, brands can manage their gambling database business accounts using third-party tools such as Sprout Social, Hootsuite, Sprinklr, and others.
TikTok is expanding its Marketing Partner Program by launching an integration with popular social media management platforms. Their Content Marketing Partners include Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social. The initiative aims to make it easier for marketers to connect with users on the platform.
The integration allows marketers to manage their content using tools they’re already familiar with. There’s no need to leave your content management platform anymore as you can now organize, schedule, and publish TikTok posts directly from there.
Platform integration simplifies the asset repurposing process,
as you can re-share video assets across tribute to jacques lacourt different accounts. This helps ensure that brands remain consistent and active in each communication channel.
What’s more, brands will be able to use third-party tools to monitor comments and conversations on posts. This provides more opportunities for real-time audience engagement and metric tracking.
The integration will allow digital marketers to monitor multiple social media accounts from a single platform, which will make it easier to pull insights on what type of content performs best on each social media platform.
By analyzing metrics and analytics, brands will be equipped to develop more effective social media strategies and content that accomplish their business goals not just on TikTok, but on all social media platforms.
Social
LinkedIn Data Reveals Which Type of InMail Gets The Best Results
LinkedIn analyzed data on their buy lead premium messaging feature, InMail, to determine what kind of messages get the best results.
The study analyzed tens of millions of InMails sent by corporate recruiters around the world between May 2021 and April 2022. Though it focused on recruiter messages, digital marketers can still glean valuable data from LinkedIn’s study.