The constant increase in demand for copywriting services means that legal awareness is developing in creators. In the past, few copywriters had copyrights to copywriting texts. However, more and more often you can come across questions about what can be used, for example, in a portfolio or on your website, and what, after being sold, belongs exclusively to the client.
So how exactly does a copyright transfer work in copywriting? Does a copywriter retain some of the copyright? Or would a better solution be to lend a license for the texts?
Copywriting and copyright transfer
Copyright issues in copywriting are explained in Article 1 of the Act of 4 February 1994 on Copyright and Related Rights. It states that copywriting texts and those created by copywriters are subject to copyright (both personal and property). According to the provisions, this act covers all types of creative activity, regardless of the method of expression, purpose or value.
Translated into understandable language, this means that copyright regulations apply to all types of copywriting texts – blog entries, product descriptions, sales and advertising content, etc.
Every copywriter has copyrights to their texts
These are inalienable rights, strictly indicating that the status of the author, the initial creator, cannot be – and consequently, the copywriter has the right to sign his text.
However, it should be chinese overseas america database that these provisions may be further by an internal agreement between the copywriter and the client. If the cooperation agreement states otherwise and the copywriter undertakes in it not to exercise personal rights to a given work, then the client may sign it – this is a matter to be between the copywriter and the client. And this is a very important issue, so I recommend remembering it.
Copyright and copywriting
So much for copyright, but what about the copywriter’s property rights? These issues are quite intuitive – generally retention strategies that every business should implement speaking, property law in copywriting states that the copywriter has the right to earn money from their text. In essence, this is about the sale of texts – unless an internal agreement with the client states otherwise and the earnings are on granting a license to the text.
Copywriting license or copyright transfer?
I will point out right away that very few copywriters decide to cooperate on the basis of granting a license. Clients also tend to avoid this method of settlement. The most popular is the transfer of copyright, but it is worth calling list mentioning that this is not the only solution in copywriting.
At the moment of selling the property copyrights, the creator, i.e. the copywriter, only has the personal ones, which I wrote about at the beginning. This therefore constitutes a one-time nature of cooperation.
An alternative solution is to grant a license
Then the copyright property rights are not from the copywriter to the client. This is only a temporary, contractually permission to use the content and texts by the copywriter. The license can be or open (exclusive or non-exclusive), and therefore either to only one entity or to many at once.
I would like to emphasize again, however, that this is an extremely rare solution, because in this case there is a significant risk of duplicate content.