Apple
Apple is perhaps the company that best knows how to convert potential customers not only into actual customers! but also into fans . And it does all this by being concise and objective in its texts! while still captivating its target audience.
In the copy below! we see that the company is not selling a cell phone! it is selling a “new superpower”. This type of ad creates enchantment in consumers and the idea of being part of the select group of people who own the iPhone 13.
apple
Nubank
The Brazilian startup
Nubank has become popular for being a modern bank without unnecessary bureaucracy. One of the main problems faced by customers of traditional banks is credit cards with high annual fees and the need to go to a bank branch to open and resolve account issues.
Nubank solves this in its copy quickly! accurately and in a few words: “credit card with zero annual fees” and “practical and bahrain phone number library digital account”. The call to action creates the feeling of fast and simple service ! with only the CPF number being provided.
nubank
To conclude! we have selected 2 examples of copywriting created by the team of professionals at Agência Tupiniquim for 2 of our clients.
Grin Store
Grin Store is a startup that operates in the logistics technology sector
Therefore! we focus on the 2 main pain points of why is the sales funnel important for your business? who use logistics services: shipping costs and delivery speed. With a short! objective text and using verbs in the imperative mood! we encourage e-commerces to reduce costs and ensure fast deliveries.
tupiniquim grin
New Language
For New Language! an English school! we highlight the urgency of learning the English language! no longer to stand out malaysia numbers list those who do not speak the language! but to not fall behind those who already use it in their professional! academic! etc. lives.
tupiniquim new language
In this article on the Tupiniquim blog ! you learned that copywriting is a technique used to write in a way that appeals to the emotions of readers of advertisements! newsletters! websites! etc. Through mental triggers! it is possible to awaken feelings of urgency! scarcity! authority! among others! in the audience and motivate them to make a decision or take action.