If this is blog content! specify the category under which it will be published. This field may also be relevant for other web sections organized into categories! such as help centers or FAQ sections.
Publishing platform: The place where your content will originally be published! such as your blog! Medium! LinkedIn Pulse! Slideshare! etc.
Business objective
The benefit you are trying to achieve by writing the content. E.g. generating organic traffic! educating an audience about a product! improving customer relationships! nurturing relationships with prospects and leads .
User goal / user story: Ask yourself why you are writing the accurate mobile phone number list content! but not from the point of view of your business! but thinking about the user who is going to read it. That is! how you are going to help your audience.
Buyer persona or audience segment
If you work with multiple buyer personas ! it’s easiest to include the name of the buyer persona you’re creating content for in your editorial calendar. You can also use a brief description of the type of ideal customer you’re targeting. E.g. a business manager with less than 3 years of experience.
Funnel or buyer’s journey stage : this depends on the terminology you are most comfortable with! the sales funnel (TOFU! BOFU! MOFU) or the consumer purchase cycle (discovery! consideration! decision). But the idea is to identify at what point in the process the reader of the content is.
Idea contributed by: who generated the idea for the content. This point create and manage campaigns is especially important when the content calendar accepts ideas from employees in other departments within the company.
Content author/writer: who will be responsible for time and resources writing the content or coordinating the writing if there are several writers involved.
The name of the person who will sign the content publicly
This may or may not be the same person as the actual author of the piece. For example! an opinion piece could be created by someone on the marketing team! but sault data signed by a member of the executive team.
Distribution channels: Think from the start about the main distribution channels to amplify your audience. E.g. social networks! mailing campaigns.