If you have taken any basic statistics courses, you will know that the larger the sample, the greater the precision and reliability of the study.
Well, with their analysis of 15,000 Instagram stories , they more than meet the requirement of a large sample. But they also focus on some of the most popular brands in the world, which are there, in part, because they know a thing or two about marketing, right?
In this type of more analytical content
Buffer also always makes sure to mention the methodology and sources used for the research.
Armed with good data sets, Buffer’s content team needs to interpret them and help their readers do the same.
And how do they do it? By presenting information accompanied by email data easy-to-understand graphics. At a glance, their audience can pick up on trends and take advantage of the data immediately.
What’s more, in this example they make the most notable data in the graph more digestible by summarizing it in bullet points .
And when it comes to content that isn’t data
-driven (and therefore doesn’t lend itself to these types of graphics), Buffer makes sure its articles are easy to consume by using one of the oldest tricks in B2B content marketing: formatting.
From eye-catching headlines to featured quotes to screenshots, they know wordpress template themes how to guide their audience visually for an optimal reading experience.
From eye-catching headlines to featured quotes to media management screenshots, Buffer knows how to guide its audience for an optimal reading experience.Click To Tweet
But that doesn’t limit the type of content they produce.
Aside from covering topics that are directly
Related to their product, such as the best time to post or how to create a strategy on a particular social network, they go above and beyond.
Their content marketing strategy includes creating content related sault data to the world of digital marketing, including the skills needed to be a good professional.
But they go one step further
Being a tool accessible from anywhere with an internet connection, a significant portion of its audience is made up of remote workers and digital nomads. And they have an entire section dedicated to that.