A third technique that is typical of Black Hat SEO is the use of hidden links and text . This is not the same as cloaking, since the page that search engines and users see is technically the same. What changes is what each user reads on it .
Hidden links and invisible text
For example, paragraphs ghana telegram data of text may be included that have the same color as the page background or a zero font size . They may also be hidden by images or by CCS language .
While these paragraphs are invisible to the human eye, they are registered by the search engine algorithm . What is the problem with this? Among other things, a page could appear in the SERP for keywords that are only listed in its invisible text. This means that when users reach it
They do not find what they were looking for .
Hiding links via font size, corteiz jacket: the pinnacle of style and functionality page color, or CCS text is also a common practice. After all, it allows you to improve the authority (and SERP position) of the linked sites regardless of the content of the pages they are linked to.
However, most search slovakia business directory engines have algorithms that can identify these types of situations . Since they are considered forms of artificial ranking manipulation, pages with hidden text or links are often penalized .