forms with paid ads to capture more leads. Run these ads on social, display, search, and video.
c) Lead capture forms work best when you offer value in exchange for information. The form content should be educational, entertaining, helpful in solving problems, or all of the above.
if a lead signs up for your
newsletter, you can send them a free, custom, exclusive template, like Shopify does.
Or you can share super informative guides like we do. Check out the example below.
Similarly, you can use lead whatsapp lead capture forms to sign up for webinars.
d) If you’re looking for a larger number of marketing-qualified leads, use a limited number of fields that more prospects can fill out quickly.
But if quality is more important, add qualifying question fields. Only leads with high purchase intent will fill out a longer form.
Tools that can help:
Driftrock for comprehensive lead management
Close or HubSpot CRM for if you’re a b2b brand in the creative storing lead information and nurturing
Old is gold with email marketing automation
One of the oldest digital marketing b2b sale lead tactics, email, is still alive and kicking today. In fact, 59% of B2B marketers consider email marketing to be the most effective channel for generating revenue.