Ahrefs created a new $60 million search engine called Yep, the culmination of the plans that they first announced in 2019.
Yep is a general-purpose web search engine. Soon, it will be available in all countries and more languages. Ahrefs is positioning Yep as a Google competitor and they’re offering two things
that can help them earn them the title of being a Google alternative
- Privacy – Yep will not collect rcs data personal information (e.g., geolocation, name, age, and gender) by default. They also won’t store search history and IP address. However, what Yep will use are the searcher’s entered keywords, the language preference received from the browser, and the approximate geographical area of the user at the origin of the search, which they’ll deduce from the IP address.
- Profit-sharing – The plan for Yep search engine is a 90/10 profit-sharing model, where Ahrefs gives 90% of ad revenue to content creators. They’re doing this to encourage high-value content from publishers.
To put together their search results
Yep will collect website data using AhrefsBot. Every the failure of institutions of meaning in the era of the fuzzy subject 24 hours this crawler visits over 6 billion webpages and updates Ahrefs’ index every 15-30 minutes.
Ahrefs CEO Dmitry Gerasimenko revealed in 2019 that their ultimate goal with Yep is to “attract the attention of larger companies like Microsoft who can afford to bring the idea to scale.”
Yep’s search engine results page (SERP) is minimal, with only two options: web or news results. There’s also a “knowledge” box on the right side of some SERPs, which shows information from Wikipedia about the search topic. Additionally, Yep gives users the option to try their search on other search engines like Google, Bing, Mojeek, and DuckDuckGo.
What you can do next
- Create at least one responsive search buy lead ad in every ad group in your Google Search campaigns by June 30, 2022. Follow Google’s best practices in creating effective responsive search ads.
- Utilize the Always Engaged strategy on TikTok by implementing both organic and paid content. And leverage creators to reach your unique business goals.
- Take advantage of the new updates on Facebook and Instagram Reels and prioritize original content to get discovered by more people around the world.
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