Social networks are becoming increasingly popular and are New data: Statistics on social being used by a growing number of people. Around 81 percent of the total population is on social media. However, according to the Digital 2024 Report by Meltwater and We are social, one profile is rarely enough for the nearly 68 million German users (as of January 2024): They spend an average of 6.7 platforms per month .
According to the report, users surf the internet for about five hours and 22 minutes per day – one hour and 39 minutes of which they spend on social networks.
According to a 2023 analysis by the Federal Statistical Office , 73 percent of the internet population aged 16 to 24 now special lead participate in social networks for private communication. What we find interesting is that the figure was 77 percent last year—so despite the overall increase in the number of users, there is a decline, at least in this age group.
In the 25- to 44-year-old age group, the number drops to just 65 percent. Use then declines significantly among 45- to 64-year-olds (39 percent) and those over 64 (17 percent) .
Which social media platforms are most used in Germany?
The ARD-ZDF online study ‘s ranking of the most popular social networks has a new leader: Instagram . For the first time since 2019, Facebook is in second place, not first. With 35 percent of daily usage, Instagram is the number one social media platform in Germany. It is followed by Facebook, TikTok, and Snapchat.
These and other social platforms were used in 2023 as follows:
Usage by demographic characteristics
According to current figures from the text services We are social / Meltwater Digital Report 2024, Instagram reaches 30.35 million people in Germany . That’s 36.4 percent of the German population.
According to the ARD-ZDF online study 2023, 35 percent of internet users were active daily. This is four percent more than the previous year. Women (36 percent) are, on average, slightly more active on Instagram than men (33 percent).