There are now around 592 million blogs on the microblogging platform Tumblr . Users can create content in the form of text, images, videos, quotes, links, chats, audio, or GIFs, and add thematically relevant hashtags . Humorous and inspirational content is particularly successful on the platform.
An important tool on the platform is ” reblogging .” Reblogging involves republishing content from other users on your own blog, thereby creating a network of content. Companies can also reblog posts, but the content should be consistent with the brand identity .
In addition, companies can use phone number library relatively inexpensive “ sponsored posts ” to increase their organic reach on the platform.
How many companies use social media?
The vast majority of German companies are now active in social media marketing . According to a study by the digital association Bitkom , 77 percent of the companies surveyed are active on social networks.
Companies use Facebook, Instagram, LinkedIn, and other networks primarily for public relations , business purposes , employer branding, and community management . I personally follow many companies on business networks, but also on Threads and YouTube.
The various social media platforms have long since become an important part of corporate communications . According to Statista, companies use them to increase brand presence, generate more leads, increase sales, and foster in fact the biggest cons customer loyalty.
The user numbers also make it clear that a social media presence is a must for companies these days. According to Bitkom, there are approximately 54 million people . I’m one of them – for me, social media is often the number one source of information for news, but also a way to connect with companies.
Conclusion: Choosing the right social networks for your business
While it’s tempting for companies to be present on as many social media platforms as possible, it’s important to choose the right channels . Not all of the social networks mentioned above are equally suitable for every company, every target audience, and every marketing goal. Furthermore, continuously maintaining and creating relevant content in social media marketing is time-consuming.
I find it interesting that Facebook is still the most important platform for 45 percent of all companies . Instagram and LinkedIn follow text services with 22 and 21 percent, respectively. This shows that, despite the emergence of other social media platforms like Twitch and Threads, the top dogs still dominate.
So, if you’re looking to become active on social media or add another channel to your portfolio, make your choices carefully and focus on the platforms that work best for your business. As the saying goes, less is more !