Think in advance about what letters you will send and when. A content plan will help you not to miss important moments and maintain consistency in communicating with your audience. In DashaMail, you can create letters in advance and schedule them to be sent at the right time, Check the site and payment system or set up a chain of letters to be triggered at the right time.
Example of a content plan:
Remember: flexibility is the key to success. Analyze your sending results, track open and click-through rates, and adjust your strategy on the fly if necessary.
Everything in its place: technical preparation for 11.11 Check the site and payment system
Beautiful letters and tempting offers are only half the battle. To ensure that your 11.11 email campaign is successful, it is important to pay attention to the technical side of the issue.
1. Check the site and payment system:
- Make sure your site is stable and can handle shop the influx of visitors on the day of the sale.
- Check the correct operation of the payment system to avoid losing any orders.
- Double-check all links in your emails to make sure they lead to the correct pages using test emails.
- A cluttered website is the enemy of conversion. Create separate landing pages for each promotion or product category using DashaMail’s Landing Pages functionality to simplify the customer’s path to purchase.
2. Automate mailings with DashaMail: Check the site and payment system
- Set up trigger emails: abandoned carts, viewed the culprit? products, order confirmation, delivery. This will save you time and allow you to send emails to customers at the right time.
- Use personalization: segment your base and send relevant offers to your subscribers. DashaMail allows you to automate this process.
3. Ensure delivery of letters:
- Set up DKIM and SPF records for your domain to keep your emails out of spam. DashaMail provides detailed instructions and tools to check if your settings are correct.
Read the blog: Domain for mailing: DKIM, SPF, DMARC and other DNS records
DashaMail will help simplify a number of tasks related to technical preparation for 11.11, so that you can focus on the main thing – creating bright and selling emails!
It’s not enough to just send a letter – it’s important to make sure it’s opened, read, and clicked! We’re sharing tips to help you get the most out of your 11.11 campaign.
Visual design of newsletters Check the site and payment system
1. Attractive design. Meet by the cover! Use business sale lead bright but not annoying colors, high-quality photos and videos. In DashaMail, you can generate unique images right in the templates section.
2. Responsive layout . Your emails should look great on any device. Use the drag-and-drop editor DashaMail to create responsive emails without knowing code.
3. Ready-made templates . No time to create a design from scratch? DashaMail offers a large selection of ready-made templates developed by professional designers.