We were interested in understanding how intensively users discussed news hooks for specific premieres and what
audience reach was achieved. In the Brand Analytics system, you can evaluate the indicators of views, audience, and
engagement in aggregate for all stories for a period. To do this, We study the promotion you need to use the “Combine into one story” function
and collect all stories for a premiere into one.
The title of the merged story will be chosen from the first story you selected to merge.
Which premiere leads in terms of messages and views? The series We study the promotion “Crime and Punishment” was the most actively discussed by users. This series also received the most message views.
4. Assessing audience interest: which premiere launch generated the most user reactions
To analyze the effectiveness of PR campaigns, it is important to understand not only the number of mentions
(messages) received, but also how the audience responded to them. In the “Stories” tool in social media topics to assess
the reaction, you can look at the engagement rate. In our comparison, We study the promotion the leader in this metric was the series “The
Dashing Ones”.
To find out which mentions gave high engagement, you can look at specific messages within stories. To do this, you can
use the message sorting by key indicators in stories. In our case, we will sort the messages by engagement. We will see
that major bloggers were at the premiere, which they talked about in their posts.
The premiere of “Plevako” seems curious in terms of audience reach: just 4 stories provided a reach of 15.6 million
users. Sorting by audience within a specific story helped to understand that the reach was provided by publications of
the celebrity who played the main role in the series.
Important: the feed for each individual story shows all messages in the story without reference to the period set in the report.
5. We study the promotion: what news items were used and how We study the promotion
To understand the logic of competitors’ actions in central african republic business email list promotion, you can see what kind of news items they initiated in the
public sphere. From this point of view, the leader in the number of messages is, first of all, the series “Crime and
Punishment”. You can additionally sort the feed of stories to find the most discussed news items.
The creators of “Crime and Punishment” thoroughly approached the promotion of the project, it has the most stories for the period. What approaches to newsbreaks were used:
- Postponement of the premiere and discussion of the reasons for this event;
- Social event – premiere in Moscow;
- Information about the people around the premiere – about the actors who played the main characters, about the author of the soundtrack for the series and other famous people;
- A book podcast in support of the series.
For reporting or deeper social media analysis, especially if 7 copywriting examples to captivate your target audience we are talking about hundreds or more news items,
thousands of messages, you can use export tools. In Brand Analytics, you can download stories for a period and story
messages – in the Summary Report exports. To do this, you need to select the export format (PDF, XLS or Word), check
the boxes next to the reports to be downloaded, and specify how many of the most discussed stories in social media for a period you want to see in the download.
It is also convenient to export all messages of a specific story in PDF and XLS formats using the corresponding button inside the story.
What to Remember: How to Use Social Media Stories to Analyze Newsbreaks
- If you are promoting a new product, look at the uae phone number competitive environment – what other projects are on the market, what kind of promotion do they have.
- It is convenient to monitor the information field in real time using the industry theme in Brand Analytics.
- Tags help navigate the flow of mentions of the project and competitors. With their help, you can mark and analyze messages about different products.
- To understand whether your promotion was successful, you can compare how actively users discussed news items around the project and its competitors – using social media stories.
- Social media stories in Brand Analytics will allow you to see which news items have caught the attention of the audience: both those initiated by you and those launched from outside – by influencers, celebrities, and ordinary users.