Email marketing is one of the most effective tools for attracting and retaining customers. However, when launching
mailings from a new domain or IP address, you may encounter the problem of emails ending up in spam . This
happens because email providers (Mail.ru, Gmail, Where to start warming Yandex Mail, iCloud, etc.) are suspicious of new senders, protecting
their users from unwanted correspondence. The solution is to “warm up” the sender.
The email marketing service DashaMail will tell you how to warm up a domain .
Sending domain warming is the process of Where to start warming
gradually increasing the volume of emails sent from a new IP or newly acquired domain in order to improve its
reputation with email providers and increase the likelihood of emails being delivered to the inbox rather than spam.
Without warming up, your efforts to create quality content may be in vain, as the letters will end up in spam. On the
other hand, properly conducted warming up ensures high deliverability, trust of mail services, effective communication with the audience, and therefore, increased conversion and customer loyalty.
Where to start warming up a domain Where to start warming
Warming up a domain is not a one-time action, but a consistent process that requires patience and a systematic approach. Think of it as a marathon, not a sprint. The main goal is to gradually gain the trust of mail providers, demonstrating to them that you are a responsible sender, and your letters are interesting and useful to subscribers. Here is a step-by-step instruction that will help you with this:
1. Digital signatures and reputation : Before you start sending out emails, make sure you have all the necessary digital signatures, such as DKIM and SPF , set up . This will confirm the authenticity of your emails and increase the trust of email services. Register with your email provider’s postmaster to receive information about the deliverability of your emails and promptly respond to any issues that arise.
In DashaMail, Mail.ru postmaster is already integrated into the mailing statistics.
2. Start small : Don’t send thousands of emails from a new domain right away. Start with a small group of your most
loyal subscribers (e.g. 100-200 addresses). This will allow you to track the response of mail providers and adjust your
warm-up strategy if necessary. Increase the number of emails you send gradually, for example by 20-30% every week.
3. Monitor metrics : Keep a close eye on key email marketing metrics : deliverability, open rate, click-through rate, spam complaints, and unsubscribes.
4. Adjust your strategy : If you notice a drop in niue business email list deliverability or an increase in spam complaints, slow down your warm-up rate or temporarily pause your mailings. Analyze possible causes and make the necessary adjustments to your strategy. It may be worth working on the quality of your content or segmenting your audience.
Warming up a domain is an ongoing process that requires constant monitoring and adaptation. And with the help of special tools, which will be discussed further, this process will become even easier and more effective.
Functionality for perfect warming up Where to start warming
For effective and safe warming up of the sending domain, DashaMail has a number of tools. Let’s take a closer look at the main ones:
Smooth dispatch Where to start warming
This tool is ideal for working with large subscriber bases. pinterest and turn your brand It allows you to evenly distribute sending over several days by
setting a daily limit. This is especially important at the initial warm-up stage, when you need to avoid sudden jumps in
mailing volume. Smooth sending helps reduce the risk of getting into spam and ensures more stable deliverability.
Unified Communications Policy (UCP)
EPC is a centralized management of all settings related to sending restrictions. Here you can set special limits for warming up new domains, specifying the maximum number of letters per day and the percentage of daily growth. This allows you to automate the warming up process and control it at every stage.
Gestalt testing Where to start warming
This tool is designed for multivariate testing of the subject sault data and time of the mailing. Gestalt testing allows you to
determine the most effective options and send the main part of the mailing at the optimal time with the most attractive
subject. This increases the open rate of letters and has a positive effect on the domain reputation. It is also useful for
warming up because for testing the time it stretches the sending of the mailing for 10 hours, making it smooth.