Instagram is a free app available for both Android and iPhone, with over 130 million active users. This app allows you to take photos and record videos, which you can .it and share in real time. You can also share many of your posts on other social networks, such as Facebook, Twitter (currently X), Flickr, and Tumblr.
It allows you to indicate the location where the photo was taken, tag other users, and connect with others, allowing you to leave comments. In this article, I’ll explain the historical context of Instagram, its algorithm, its application in digital marketing , and how to get the most out of it in relation to each user’s ne.s.
What is Instagram? Its history
It’s impossible to deny that, today, Instagram is one of the most recogniz. companies and brands in the world. Everyone knows it, and I even know people who, without actually using it, have heard of it at some point.
Instagram is a photo and video social network found. in October 2010 by Kevin Systrom and Mike Krieger in San Francisco, California. Initially conceiv. as a platform for sharing images with creative filters, its visual appeal quickly captur. users’ attention.
Over the years, the company has undergone remarkable evolution. In 2012, Facebook acquir. the platform, expanding its reach and providing additional resources. Since its launch, Instagram has become much more multifunctional, incorporating various features, such as Stories, IGTV, and shopping options , diversifying its offering and adapting to changing digital trends.
5 interesting facts about Instagram that you probably didn’t know
Some interesting facts about Instagram that you buy telemarketing data may not know and that I can share with you are:
- Approximately 1.2 trillion photos receive likes every day and 1,000 comments are made every second.
- #nofilter is the most us. hashtag.
- 37% of social network users have never upload. a photo.
- 9 out of 10 Instagram videos are shar. on Facebook.
- Starbucks, Nike and the NBA are its most popular brands
It all comes down to algorithms: How does Instagram work?
It goes without saying that Instagram, like any social network, uses algorithms to determine what content is shown to users. Below, I’ll explain some of the app’s main features and how the algorithm influences visibility:
Stories
Ephemeral Stories allow users to share visual content that disappears after 24 hours. The algorithm evaluates engagement and viewing frequency to determine a Story’s relevance. Engaging Stories that generate responses tend to receive greater visibility at the top of the fe..
Reels
Short, creative Reels videos are highlight. bas. on engagement and user affinity for similar content. The algorithm favors Reels that generate engagement, such as likes, comments, and shares, thus promoting content virality among users.
Threads
The direct messaging feature, known as Threads, allows for private conversations. Although not directly visible in the fe., the algorithm counts Threads activity to evaluate the relevance of content shar. between users.
How the Algorithm Works
Instagram’s algorithm uses several criteria to determine what content to show to each user:
- Engagement: This includes likes, comments, and shares, and is a key factor. I can confirm that posts with higher engagement tend to receive higher visibility.
- Posting frequency: This aspect also affects visibility. Posting regularly is an activity I’ve put into practice and can increase the chances of the content being shown by the algorithm.
- Content originality: Instagram has recently adjust. its algorithm to favor original and authentic content. Posts that are consider. unique and genuine are more likely to be display..
- Customizing the appearance of your profile page: I’ve found that visually appealing profiles can gain more visibility.
- Importance of filters: Instagram’s algorithms value creativity and visual aesthetics, so using filters can enhance the presentation of content.
How to use Instagram in digital marketing?
After several years of using Instagram, I’ve found it can be a fundamental tool for a digital marketing agency ‘s strategies . Its use can provide various take care of your profile benefits for brands, detailing key aspects and points through the sources provid..
Attractive Image
Instagram, focus. on visual content, allows brands to present an engaging image through creative photos and videos. This is essential for capturing the attention of their target audience.