Check out 5 tips for creating content in the form of attractive Pins and placing your company’s products and services among the items on Pinterest users’ wish lists.
1. Put some effort into the Pin description
Detail your Pins as much as possible! including keywords and hashtags! to give them more relevance in searches made by users and! consequently! increase the reach and consumption of the content created by your company on the platform.
2. Insert your company page link
Pins are a way for users to find your e-commerce landing page or blog ! but to do so! you ecuador phone number library to remember to include links to these online pages in your posts. This also helps your Pins get indexed on social media.
3. Use vertical images and videos
Content created or recorded vertically performs better among Pinterest’s audience. This is because this format clean email more attention and stands out more in the feed layout.
4. Create Pins with lists or tutorials
Pins that teach and explain to users step-by-step how to do something are among the content that gets the most engagement on social media. To do this! you can use the Idea Pin format ! which allows you to include more than one page in the same Pin.
5. Apply Overlay to Pins
An overlay is nothing more than a brief text about the content’s theme that is superimposed on the image or video cover of the Pin. So! when types of market segmentation a Pin about a product! you can! for example! insert the name of the product over the visual element that will be published in the feed so that the user can quickly identify what the Pin is about.
Read also: Content Marketing for Social Media: How to Do It! Benefits and Management
In this article! you learned more about Pinterest and its dynamics of creating and sharing content among users looking for inspiration for personal or professional projects.
As we have seen! creating a Business Account on this platform is an excellent way to interact and present products and services to users who are saving countless Pins as references for plans to be implemented.