SEO work is also well known for keyword research ! which evaluates search volume! CPC (cost per click)! ranking difficulty level! among other elements.
The goal is to understand what users are looking for within a specific topic and then create content that encompasses that. However! for the content to be found! it is necessary to make good use of keywords throughout the text.
Evaluating the number of indexed keywords is certainly a way to know if this work is being done well. Therefore! consider this an essential metric to understand the good application of SEO techniques on your website.
Track your keyword rankings to see how many keywords are ranking in Google and their costa rica phone number library position . This will help you know which keywords are gaining or losing position and take action accordingly.
CTR (Click Through Rate)
CTR! which stands for Click-Through-Rate ! is one of the digital marketing metrics that is rarely left clean email when it comes to monitoring results. Also called click-through rate ! it shows the total number of clicks in relation to the number of impressions (display of ads or links).
For Google Ads campaigns
CTR is essential to evaluate the performance of the ads displayed. Similarly! for SEO! CTR indicates the quality of your title tag and meta description ! elements that are part of good On-page SEO .
If your click-through rate is low! it’s important to reevaluate the quality of the title the impact of the sales funnel on the success of your business description that appear on Google. Making a few adjustments! taking into account users’ search intentions! can make a big difference in improving this metric.
ROI (return on investment)
Like many other digital marketing terms ! ROI is another acronym that comes from English ( Return on Investment )! but is known in Portuguese as return on investment .