If KPIs are directly connected to a company’s objectives! one of the first steps to be taken towards their definitions is precisely establishing these objectives .
So! take the time to understand what your business goals are and what results china phone number library would like to achieve with your SEO strategies . If! for example! you want to increase website traffic! your KPIs will be all the metrics that reveal how close you are to achieving this! such as the number of visitors and the organic CTR (click-through rate) .
To define your SEO KPIs ! it is also important
Separate them from vanity metrics or other metrics that do not influence the achievement of the company’s SEO goals. This does not mean that these results should not be monitored! but only that they should not be given the same level of relevance as your KPIs;
Follow the SMART goal formula ! that is! relate your SEO KPIs to specific! measurable! achievable! relevant and what channels and platforms does she use? -bound goals. Example: increase organic website traffic by 30% in a 3-month period;
Make your SEO KPIs clear to the responsible teams! so that everyone involved can work towards achieving the established objectives;
Ensure how your KPIs will be monitored ! by whom and at what frequency. SEO reports will be essential to understand the results obtained over time and help in structuring new strategies.
It’s worth remembering that nothing is permanent when it comes to goals. It’s important to reevaluate your KPIs whenever necessary . As your company grows and new challenges arise! your goals may change too. So be open-minded about establishing new KPIs to keep up with these changes.
Top 10 SEO KPIs
In other words! a website with good domain authority is considered to be of quality! both in ao lists of content and the experience offered as a whole! since one of the factors that increases this metric is precisely how much the website is referenced by other websites .
This means that the more your website is cited by others ! the more authority and trust it gains. After all! no one recommends bad things! right? And search engines! like Google! understand this as a clear sign that your website deserves to be well positioned in the SERPs.