Now that we’ve gone over the basics of KPIs and how to define them! let’s take a look at 10 that you might want to track! depending on your own SEO challenges and goals.
1. Organic users
Organic users are those who arrive at your website naturally ! that is! people who have not been impacted by ads via Google Ads ! Bing Ads or other sponsored link platforms.
If users are arriving organically on your website! this means that you are managing to position it on the first cayman islands phone number library and in prominent positions in search engines. Therefore! your optimization strategies are being effective.
To analyze this metric! make comparisons by analyzing the results within a specific period of time. It is also worth looking at the total number of users who are returning to the site ! as this will be an important indicator of the quality and relevance of the content you produce.
2. Session
A session is a grouping of multiple interactions that a user makes on a website over a specific how does orgânica apply feedback to strategies? of time. This means that even if a user visits different pages! clicks buttons! or performs other actions! it is all counted as a single session.
According to Google Analytics! for example! each session lasts 30 minutes . If the user stops interacting with the page after this time and decides to resume the activity! or leaves the page and returns after this period! a new session will be started.
To make things easier! sessions can be understood as the same ao lists as website visits . For SEO! this is valuable information! as it refers to the total amount of traffic you are managing to generate from optimization and content actions.
3. Average session duration
Session duration indicates the average amount of time people spend interacting on your page . Therefore! the more reasons you give them to stay there! the longer the average session duration will be.