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With communication through digital platforms, companies have migrat to these channels in order to position themselves strategically. On the other hand, just as an online presence contributes to a closer relationship with the customer, it can also be a magnet for dissatisfaction and complaints on social mia.
It is essential to understand
the profile of your audience before defining approaches in these channels, understanding which means of communication will be us, the tone and language, among other aspects. In addition, it is important to know how to deal with situations like this, in order to avoid image problems in the market.
Considering this context, we have creat this content so that you can learn about the most common reasons for complaints and learn simple tips on how to deal with them on social mia. Enjoy reading.
What is the impact of social mia on company marketing?
Social mia has become an increasingly popular channel of communication, not only between individuals, but also between companies and customers. As the search for businesses on these platforms increases, the profile o doctor data organizations can become an environment for interaction between consumers themselves. This, on the one hand, can be positive for the brand’s image in the market.
By sharing experiences about products
Wrvices with others, the customer becomes the company’s greatest promoter and gives cribility to new customers. The problem arises, however, when the shar experiences are not positive and a considerable number of people highlight their frustrations and negative perceptions on the page.
This is because in the same way that consumers can channel diversification stimulate consumption and show the brand’s potential to others, they also have the power to discourage acquisition, expose The rise in popularity the brand’s weakness and influence whatsapp database brazil the public’s decision, which compromises the company’s marketing work.