You are certainly already familiar with some Inbound Marketing techniques and know how much they can boost your sales and strengthen your brand’s authority. One of them is lead nurturing !
Leads are those people who are interested in the content you are offering to the point of providing data such as their name, email and telephone number, for example.
But what does it mean to nurture a lead? What sweden telegram data are the benefits of this process? And how can it be implemented in practice?
I’ll show you this and much more below!
What is lead nurturing?
Lead nurturing is the process of building and maintaining a relationship with a potential customer (lead) in order to move them to the next stage of the sales funnel .
But how do you do this? By providing establish your website’s authority relevant information from valuable content that educates you, helps you make better decisions, builds trust and ultimately leads to conversion.
It’s like watering a plant: you give it the care and attention it needs to grow and flourish!
Now, let’s better understand how to guide each contact in your base through the sales funnel :
Sales funnel and nurturing
The sales funnel is a model generally separated into 4 stages, which simulates the entire purchasing journey of a lead :
- Strangers (visitors, followers, etc.);
- Contacts (leads);
- Opportunities (qualified leads);
- Customers.
In other words: the funnel is business sale lead like the road that guides these potential customers from their first contact with your brand until the moment they become customers:
- Learning and discovery;
- Problem recognition;
- Consideration of the solution;
- Intention or decision to purchase .
What about lead nurturing? It acts as fuel to keep leads flowing through each stage of the process.