I’m not just going to talk about Orgânica’s customers, no. Here I practice what I preach!
To reach 90 thousand visits to Orgânica’s website in a single month , I created a strategy with my team that would serve this objective — but that would go further.
We wanted to teach others how they could achieve the same results!
If you don’t know yet, organic traffic is qatar telegram data what we call the public that reaches a company without it having to pay for advertising — from searches for keywords in search engines, for example, for which the company would like to be found within its Digital Marketing strategy.
As I wanted Orgânica to gain authority in answering questions about Digital Marketing , creating and distributing content for free was a great way to achieve this goal.
The 90 thousand visits don’t let how to create calculated fields me lie — and the pleasure of educating the audience about the benefits of Digital Marketing brought more clients than I could have expected!
To learn more about our strategy, take a peek here:
Paid traffic economy
In paid traffic , the company pays for advertisements on digital platforms to attract the ideal audience while, for example, they consume content from other creators.
The traditional furniture factory from Serra Gaúcha, Móveis Masotti , had the objective of selling more through the Internet, and Orgânica drew up an exclusive plan for e-commerce .
This plan involved restructuring text services the website, thinking about User Experience ( UX ) and including the creation of an area called “Wish List” (which was absent in the store).
In 2 and a half years online — and with the acquisition of paid traffic to promote the site’s implementations —, the new virtual store saw a 380% increase in visitors .
Paid traffic, combined with optimized User Experience, also skyrocketed organic traffic by over 450%!
And, taking into account the average cost of acquiring paid traffic in this segment, the growth meant half a million in savings over 3 years !
See the profitability calculations and savings from paid traffic by reading the full Móveis Masotti case study . It was an incredible experience!