This is one of the most traditional types that exist! Despite this, the increasing use of digital channels in Marketing and sales strategies. Has meant that this format is constantly revisited and updated.
<p>This reality, therefore, brought the need to adapt the traditional Marketing and sales funnel to respond to. The modern purchasing journey of consumers on the Internet!
Responsibility for the funnel is now s
hared between the Marketing and Sales teams. Therefore, and intend to buy what it sells is extremely strategic .
Generating leads that already know the company
The Marketing and Sales Funnel can kuwait telegram data be compared to a movie script, where each act is crucial to reaching the climax, which is the sale! It is generally divided into three main parts:
- Top of the funnel (ToFu): This is the moment to attract and raise awareness , transforming your website visitor into a potential buyer. The person at this stage is not interested in buying, but in getting answers to a question.
- Middle of the funnel (MoFu) : when you have sparked interest in your business, it is time to help your leads how to choose the right understand more deeply the variables involved in the issue of interest to them, understanding what their best choice will be.
- Bottom of the funnel (BoFu) : based on more specific information, the lead becomes qualified to make a decision . This is when the sales team starts to act, helping with the purchase.
The idea behind this funnel is to ensure that both teams have visibility over the results , in addition to effectively managing Marketing and Sales. By uniting the two sectors, it is possible to have a more synergistic performance.
Furthermore, this is a way to canada cell numbers avoid a negative context when ideal results are not achieved. With this integrated funnel, it is possible to avoid the scenario in which the sales department says that Marketing does not deliver qualified leads, while Marketing says that the sales department cannot sell.
In the Marketing and Sales Funnel Masterclass, I explain all this information in much more depth. It is free and you can access it by clicking on this banner:
Advantages of the traditional funnel
There are several advantages to using this sales and marketing funnel! One of them is the structured vision to understand what the company should do to increase sales .
You can know how many top, middle, and bottom leads you need to generate the number of qualified opportunities you need to increase sales. So it’s all about predictability — of good and bad results.
With this funnel, it is also possible to plan and allocate funds to achieve the numbers, define those responsible and make the necessary adjustments so that the strategy becomes more effective.