From what I have shown so far, it is easy to understand why the sales funnel gives companies the possibility to communicate, in a simple and direct way, what they offer. Not as simple advertising or propaganda, but as a response to the needs and desires of the consumer !
Think of the sales funnel as a gym for your company: just as you need to develop all your muscle groups to have a healthy body — and not just do arm exercises and forget about your legs — a company needs to implement good practices to sustain its growth and have financial health.
Inform their purchasing decisions
For customers, it is an opportunity korea telegram data to . Often, through the sales funnel and a good marketing strategy , your company can help consumers name what they themselves have not yet been able to identify .
A classic example: in the summer, many people want to cool off. But when they do their research, they end up getting lost among the possibilities — fans, circulators, split units, window units, air conditioners, among others.
Now imagine that a company in the industry starts to identify these issues and offer these people content that helps them understand which product is best for them . It is natural that the company becomes a have you ever wonder how to search on favorite when the consumer decides to purchase the product!
That’s why the sales funnel is not only important for Marketing . It is essential for any business that wants to grow, have predictability and greater financial health, based on results.
Without a well-structured funnel, your company could end up like that cartoon character who runs in circles but doesn’t get anywhere…
Furthermore, clear management of the sales funnel avoids conflicts between Marketing and Sales , like that classic game of push-and-pull that no one likes to see. Funnel integration and continuous monitoring allow canada cell numbers for optimization cycles, which consequently advance the funnel and improve the company’s results.
At Orgânica , for example, we use 4 different funnels: Inbound Marketing, Outbound Marketing, referral and relationship, and after-sales. Each one has its own specificities, but they are all essential for monitoring and optimizing our sales process. This way, we can measure performance and manage effectively!
Instead of just looking at sales results , we can understand the effort required at each stage . Next, I’ll talk more about this so you can understand how it impacts business results.
How is the sales funnel divided?
Sales funnels come in many different formats , and we shouldn’t get into the merits of one being right and the other wrong. Each type of funnel plays an essential role in a company’s overall sales strategy, helping to structure and optimize the conversion process!
However, it is important that you understand its fundamentals and choose the best process for your business . When thinking about customizing your strategy, I consider it essential to know the main types that exist. Check it out!