When a gardener decides to segment his garden, he can separate the plants according to their light needs, requirements for rules or leaf resistance, for example.
With Digital Marketing , this also happens in market segmentation, as there are several ways to separate the public into groups .
See what the main segmentations are:
Demographic
It uses characteristics such germany telegram data as age, gender, purchasing power, level of education , among other points.
This is the case of a college that creates a segmented campaign for teenagers leaving high school and another for those seeking postgraduate studies, for example.
Geographical
This segmentation divides the audience according to their location , which can include everything from different neighborhoods to cities, states or countries .
A hotel chain can create targeted campaigns for audiences in different states, considering their traditions and typical festivals. Have you ever thought about it?
Psychographic
This approach involves characteristics companies hire dedicated social media teams such as the audience’s worldview, personality and lifestyle .
A sports brand can target some campaigns to athletes from different sports and other campaigns to those who want to start exercising outdoors, for example.
Behavioral
Ultimately, this segmentation focuses on the decision-making process and general behavior of the audience .
Think of a supermarket: it consumer data can segment based on price sensitivity!
For those looking for deals and savings, it is possible to create promotional actions focused on low prices. For the less price-sensitive segment , create campaigns focused on premium products.