In this article I will tell you using examples how to build reports in GA4 and what new functions and updates are included in them.
Report types by construction logic
Google Analytics 4 Custom Reports
Google Analytics 4 has standard reports overseas data with basic metrics. But sometimes they lack custom parameters for a specific project. Therefore, in GA4 you can create a report for the goals and needs of each business.
You can create, customize, and manage reports for your Google Analytics resource. You can use ready-made standard reports or create your own overview and detailed reports from scratch.
Both options access the same data, but display the information differently.
Overview reports
Similar to the Traffic Sources report why i hate list of phone number they contain a set of information cards, each containing a dimension and several metrics. The purpose of the Overview report is to provide a quick overview and high-level view of a business’s online performance.
Detailed reports
A detail report helps you analyze europe email your data in more depth. This is different from an overview report, which contains high-level summary data. It typically contains a data table, a line chart, and one additional chart visualization, such as a histogram or scatter plot. Data tables in detail can have up to 250 rows, as well as additional dimensions and comparisons. Here you can create reports using a ready-made solution – GA4 offers 10 templates. Each contains a set of dimensions, metrics, and visualizations. Here are some of them:
- traffic sources;
- attracting traffic;
- demographic data;
- technical data;
- completed purchases;
- in-app purchases;
- conversions;
- events;
- pages and screens;
- Publisher’s announcements.