Facebook Power Editor allows you to do much more than just choose who your ad will be shown to. It allows you to define the time at which it will be displayed.
This means that you can cross-reference information about the most popular times of your site, when most of your audience is online, and display your campaigns during these times. This increases the chances of your ad converting.
How to do that? Just create your Ad Set and define the display times in the “Budget ad Schedule” tab, as in the image:
7. Set up ads according to the platform
This feature is very useful, especially for new zealand telegram data developers . You can target your ads according to the access platform of your audience.
For example, if you have an iOS app and need to increase downloads, you can create ads that will appear only to users who access Facebook from iPhones.
This type of targeting also increases conversion opportunities.
Where do you make this setting? In the section where you create the ad, at the back of the platform. There is the “Placement” option, where you choose the platform, as in the image:
8. “Bulk Uploading” Option
This feature allows you to download all lean into short-form video content the settings made in Facebook Power Editor to Excel. You can also upload Excel files if necessary.
You just have to access as in the image and click on Import And in Bulk to upload the file, or Export All/Export Selected to export in Excel.
9. Defining types of offers and prices
It is impossible to determine the exact saudi phone number amount that will be spent on a campaign; in the end, there are various formats, objectives, target audiences and, of course, different budgets available to invest in ads.
Therefore, you need to define a lifetime budget in Facebook Power Editor (i.e. the total amount that will be spent), or a daily budget, which will reach a certain amount over the course of the day, when that happens, it stops being promoted until the next day.
However, in order for them to be carried out, it is important to know how ads work, and the options for them to reach users. Let’s move on.
- CPC or Cost per Click : You will be charged every time a user clicks on a sponsored ad.
- CPM or Cost per Impression : This option will charge for every thousand views of a sponsored ad.
- Optimized CPM : In this option, you can select specific actions to collect, such as the maximum amount that will be paid for clicks, reach, social impressions, or actions.
10. Types of ads
There are various types of ads offered by Power Editor.
Each of them has a different objective, and you have to adapt your product or service to the conversion category you want. Take a look!
Clicks on the site
This type of ad appears directly in the user’s news feed or in the right-hand column, both on desktop and mobile devices.
And, as the title suggests, it is intended to generate traffic to a specific landing page.
Generally, the format used is a short text accompanied by a featured image that, when clicked, takes you directly to the desired website.
A tip : choose a well-crafted image to get more clicks. The recommended size is 1200x628px.
It is also important to include a call to action, such as “buy now” or “register.”
On-site conversions
For this type of ad, the goal is to convert a landing page , meaning get a signup, download, or sale.
To do this, you need to provide the URL of the site and choose the pixel that will be optimized.
This way, Facebook will show your ad to people who are likely to buy your product, as well as create conversion reports.
That is, users tracked by specific interest. This option is also known as remarketing .
Interaction with the page post
In this option, the ads look exactly like a fan page post . But by making it sponsored, you will increase the reach.
Generally used to generate engagement , it can be accompanied by links, images , videos or just text.
It’s the perfect way to share that key post that you hope people will engage with, comment on, enjoy, and share.
Page preferences
It is ideal for getting your fan page approved and is an excellent way to acquire new followers, permanently increasing your lead base .
In this case, Facebook will make a suggestion to users, segmented by target audience, to approve your page.
Desktop App Installations
This type of ad has a very specific objective, which is the installation of applications on desktop computers.
Here is the cost per action (CPA) option, meaning you only pay when a user installs the app.
Mobile App Installs
It works exactly like the previous item, but the goal is installation on mobile devices, mainly smartphones.
The option is ideal for application developers, even allowing segmentation by operating system.