Below are 7 copywriting examples to inspire you and create persuasive ads in paid traffic campaigns on platforms such as Google Ads and Facebook Ads and boost your business’s digital marketing strategy.
Uber 7 copywriting
The travel platform uses simple and direct sentences in its writing applied to its communication on the website and social networks. Note that! in the sentence “The trip you want”! the focus is on the experience offered and the passengers’ expectations regarding what a desirable trip is.
This copywriting example from Uber hits both of its target audiences! as right below it is a CTA for people azerbaijan phone number library in driving for the platform. In addition! we see the use of the action verbs “request” and “sign up” in the imperative mood.
uber
Netflix
The streaming giant also relies on short! impactful sentences! using the imperative form of verbs to capture the audience’s attention.
Note that “Ready to watch?” and “Let’s go” are calls to action that encourage you to make a decision that will bring you entertainment and pleasure much more than! for example! a simple “Sign up” or something similar.
Furthermore! Netflix sells an experience of practicality! mobility and power of choice when it emphasizes the aida sales funnel its content can be viewed without limits! wherever and whenever the audience wants! even giving the option to cancel before even creating an account.
netflix
Nike
Nike’s storytelling makes you feel like a professional! high-performance malaysia numbers list even if you’re not. The company demonstrates authority when it sells itself as a meeting point for all athletes and invites you to be one of them with the CTA “Join Us”.
Furthermore! Nike emphasizes that registration is free and piques the target audience’s curiosity about other exclusive benefits available to those who become a Nike Member. In other words! through the mental trigger of exclusivity ! the company gives the idea that its members are unique and special.