Creating good content for social media is a task that every company needs to fulfill. After all, the number of people who have profiles on these platforms and browse them in search of information, entertainment and relationships with friends and brands is increasing.
Having an updated profile on social media is a way for companies to show that they are active, aware and present in the daily lives of consumers. By offering rich and creative content, they begin to create bonds with users who already know the brand and its products and with those who may become customers.
The importance of social media both in people’s daily lives and in marketing strategies was confirmed through the analysis “Social Media Trends 2023”, by Comscore , which revealed that Brazil is the third country that consumes the most social media in the world, behind India and Indonesia.
The most accessed social networks by Brazilians are YouTube
Facebook and Instagram, with whatsapp number list of 96.4%, 85.1% and 81.4%, respectively. In terms of time, YouTube is where users spend the most time, which reinforces the power of video content .
READ MORE: How can social media help SEO strategiesHow to avoid mistakes when working with social networks?
Like other marketing strategies, working with social media requires organization, study and planning. You need to understand, for example:
- How the platform works
- The audience profile
- Cross this profile with the type of audience the company wants to reach
- The types of content that are disseminated
- Boost value
- Features that the platform offers
After carrying out all these analyses and choosing the social networks that are most aligned with the company’s objectives, it is important not to make certain mistakes that negatively impact the strategy.
Here are five mistakes you should avoid when working with content for social media:
1 – Being on all social networks without a strategy
Each social network has its own characteristics and you need to be aware of them to determine whether it meets your company’s facebook power editor: what it is and how to use the tool objectives. Being on all social networks is not the best way to win more customers and increase sales. It is much more worthwhile to be on one or two platforms and do high-quality, high-performance work than to be on all of them in an average way and without significant results.
2 – No planning
What will be publishe? What audience profile will be reache? anguage will be use? How will it be publishe? Will it be just images or videos? Will the posts be booste? These are some of the questions that need to be answered before you start publishing. Having a well-organized schedule and a manual with content guidelines for social media is the first step to ensuring that the strategy has a chance of achieving good results.
3 – Not taking advantage of the platform’s tools
Every social network has a series of features that can to improve the presentation of content and, consequently, its reach and performance. Not twd directory or not using these tools means that the company misses the opportunity to innovate posts and surprise the user. Remember that creative posts generate engagement . It is worth remembering that there are many mobile apps that can make posts even more interesting through animated backgrounds, unusual video cuts, among other features.
4 – Not paying attention to metrics
Marketing strategies are based on data, and social media content is no different. By carefully and analytically analyzing the metrics, it will be possible to identify the performance of posts and which ones attracted the most attention and interest from users for comments and sharing. This will allow you to create content that is with the needs and interests of users.
5 – Not interacting with users
Social media is the space where users interact the most. They like, comment, share and ask questions, hoping that the company will build a relationship. Not paying attention to what users have to say is a big mistake, since social media is a place for interaction and lots of conversation. An audience that is not soon stops engaging with the page’s content.